Category: Amazon

  • Strategy Choice Available to the Amazon.co.uk

    Amazon.co.uk is a UK based online organization that was initiated in 1994. The organization is among the top 100 leading online sites in the world. Based on traffic rankings in a three month period, Amzon.co.uk was ranked ninety five in the world (Alexa n.d). On average, the visitors access an estimated 9.8 pages with each…

  • The Amazon Platform Dilemma: Brand Experience Effects

    Table of Contents The Management Decision Problem (MDP) The Market Research Problem (MRP) Approach to Solving It Specification of the Required Data Conclusion References Millions of potential customers visit Amazon.com daily to search for or buy products. This means that any product listed on the site can be seen by millions of people from different…

  • Amazon and eBay: Marketing Information System Comparison

    Table of Contents Amazon eBay Conclusion References Amazon Amazon is one of the companies with a remarkable history and marketing strategy. It is one of the largest online retailers and a notable example of successful electronic commerce based on an effective marketing strategy (Hall, 2019). Amazon’s case can be used to illustrate that the development…

  • Amazon’s External Factor Evaluation Matrix

    Amazon is one of the largest companies in the world, which opens up a wide range of financial opportunities that can manage risks and threats with a margin. In this regard, the most likely problems with a high rating are competitiveness in a sector with a lot of competition and a decrease in the purchasing…

  • Amazon’s Strategic Management

    Amazon has grown tremendously in the past few years and is now the largest online retailer. To retain this position, the company must be strategic in its operations. One way to do this is to be adaptable to customer needs. For instance, during the past year, many people resorted to online shopping to reduce the…

  • Evaluation of Company’s Training: AT&T and Amazon

    In today’s fluctuating world, all companies strive to support their employees and ensure they have credible knowledge and practical skills to compete with others by offering them training programs. AT&T, the American leader in telecommunications, media, and internet services is not an exception, as the company provides Nanodegree training. Meanwhile, Amazon, a multinational e-commerce company,…

  • The Amazon Firm’s Marketing and Sustainability

    Table of Contents Marketing Strategies Path to Sustainability Reference List Marketing Strategies There are several important factors that have to be considered when discussing the overall success of Amazon across the retail sector. First, the company offers an extensive list of products that cover practically all categories. The company also remains client-friendly in developing personalized…

  • Amazon Inc.’s Sustainability During COVID-19 Pandemic

    Table of Contents Introduction Impact of Pandemic on Sustainable Development Identification of The Competitive Stances SWOT Analysis Recommendations Conclusion Reference List Introduction Amazon.com Inc. is a retailer, e-book reader producer, and Web services supplier whose brand is known for online shopping. Seattle in Washington, is home to the corporation’s headquarters. The company sells toys, electronics,…

  • Amazon’s Business Model

    Introduction Amazon.com encompasses a Fortune 500 multinational electronic commerce company situated in Seattle. It is identified as the world’s largest online retailer, established in 1994 and launched in 1995 by Jeff Bezos, under his regret minimization framework. Its business is not only limited to America, but also spans United Kingdom, India, Germany, Canada, Spain, France,…

  • Amazon.com: Vision, Mission and Strategy

    Table of Contents Introduction Vision statement Mission statement Recommended implementation strategy References Introduction Amazon was started by Jeff Bezos as “the world’s biggest bookstore” but slowly changed from this single-product model to a multi-product enterprise which deals with a wide array of products satisfying an even broader base of consumers. Rosier (2002) concedes that Amazon.com…