Category: Amazon

Table of Contents Strategic Planning Key Strategic Factors Strategic Alternatives Works Cited Strategic Planning Current Performance and Mission Amazon is the largest online retailer with the mission to be the global provider of customer-centered service online in the market. It provides customers with exceptional services for convenience and satisfaction in the business world. In line…

In less than two decades, Amazon has changed the way consumers think about online shopping. Before the launch of Prime in 2005, two-day shipping was virtually unheard of. However, nowadays, millions of people are users of this service. In the beginning, free two-day shipping was Prime’s biggest selling point. But as Amazon expanded, the promise…

Amazon.com is an international company which has been in operation for about fifteen years specializing in retail internet marketing. The company has grown by leaps and bounds, from a small corporation to an international master offering a myriad of services in retail sector. Its corporate culture has been focusing on two main areas: customer and…

Table of Contents Introduction Utilization of Consumer Behavior Theory Within Amazon’s Marketing Activities Application of Behavioral Learning Theories by Amazon Motivational Theories of Attitude Summary of Key Points Reference List Introduction The Company Amazon, also known as Amazon.com Inc., is the largest electronic commerce and cloud computing company in the United States and second in…

The business environment consists of the factors that affect the operations of a business. These factors are identified through the environmental analysis, which is conducted either in the form of the SWOT or the PEST (EL) analyses (Powell, 863). Resources and capabilities are used by the business to gain the competitive advantage. These are the…

Table of Contents Introduction Overview of the Articles The Identified Working Condition Problems SWOT Analysis of the Employment Problems Conclusion References Introduction Even as companies strive to change the working conditions of their employees to enhance innovation and improve individual performance in the workplaces, the problems of poor working conditions are still on prevalence (Littler,…

Table of Contents Introduction Chosen Market Dynamics Internationalization Approach and Method Company’s Growth in the Foreign Market Conclusion Reference List Appendixes Introduction Most contemporary companies focus on expanding to the international market to capitalize on the available opportunities and increase their market share. This is because expanding to a foreign country increases the customer base…

The case of Amazon’s suit against Arthur Valdez and his employment in Target provides valuable insight into non-compete clauses and the importance of human resources for the company’s competitive advantages. In order to solve the problems in the supply chain, Target reached out to Valdez, who provided significant input into the development of Amazon’s effective…

Table of Contents Introduction Customer Data Collection Experimentation and Random Trials Big Data Analysis Conclusion References Introduction Amazon is among the largest Internet-based companies in the world, retailing an enormous variety of products all over the planet. One of its primary attractions lies in the customer service provided by the website, which includes a range…

Table of Contents Strategy Levels of Strategy Competitor’s Approach Business Model Value Chain Conclusion References Amazon is a multinational corporation that is considered to be one of the most successful organizations worldwide. While Amazon does not offer all the services of its primary online retailer – amazon.com at United Arab Emirates (UAE), the organization manages…