Category: Apple
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Steve Jobs: Persistence and Innovations
The case study on ‘individuals as leaders’ presents the case of Steve Jobs who started his career at the age of 21 by developing and building a personal computer in his family garage in 1976. He and Steve Wozniak founded Apple Computer, thus opening up a PC era in 1977. He is no more with…
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Apple Company’s First-Mover Advantage
At the end of 2009, Apple adopted a differentiation strategy which was based on the ability of the company to provide innovative and high-quality products. Furthermore, the company should continue to compete in the personal computer industry. To a great extent, these responses are mostly based on the financial performance of Apple at the end…
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Apple Inc.’s Triple Bottom Line
Business can be considered one of the most developed areas, which includes many diverse concepts useful for the successful running of organizations. According to Quinn and Baltes (2007), the Triple Bottom Line model states that firms should pay attention to the social and environmental influence on their surroundings. Moreover, a significant part of the profit…
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Apple Inc. Smartphone Marketing Strategy in Australia
Table of Contents Abstract Introduction Synopsis Major problems faced by mobile phone companies in Australian market Analysis Issues relating to the pricing problems Alternatives Conclusion References Abstract Australia’s mobile services market continues to experience rapid innovations and development regarding both handset devices and variety of services conveyed to the customers through these mobile devices. Both…
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Apple Company’s Marketing Plan
Table of Contents Executive Summary Product Statement Situation analysis SWOT Analysis Issues analysis Goals and Objectives Marketing strategy statements Marketing Implementation Marketing Budget References Executive Summary This marketing plan aims at designing and offering options for reaching the primary strategic objective of Apple – increasing the sales of the new iPhone 7 and improving the…
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Initial Public Offering: Apple Inc.
Table of Contents Introduction Apple Inc. Background Conclusion References Introduction Initial Public Offering (IPO) is one of the key ways through which companies raise capital to realize growth and development (Bragg, 2009). Companies normally raise capital by selling their equities to the public for the first time. The result of such an initial selling of…
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Management in the Apple Company
Introduction The Apple Company is one of the most successful electronics companies around the globe. The company designs and produces the state-of-the-art products whose quality has captured customers to maintain their buying behavior. The electronics giant is well known for its unique software and hardware structures whose success has been attributed to its focus on…
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Apple Inc.’s Offshore Management and Labor Rights
Executive summary Major global companies such as Apple have lately been criticized for engaging with offshore or outsourced suppliers that have been found to be involved in mistreating their workers as well as engaging in work-related malpractices. The outsourced companies have been accused of intimidation as well as other labour rights violations against their workers.…
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Microsoft vs. Apple
Table of Contents Introduction Differences Similarities Conclusion Reference List Introduction Apple incorporation is an international company that deals in electronic gadgets, computer software and hardware. Its operations began on 1ST April 1976 through the efforts of Steve Jobs and Steve Wozniak as the founders. Apple incorporation mainly specializes in the manufacture of iPhone, iPod, Macintosh…
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SWOT Analysis for Apple Inc.
Table of Contents Introduction Strengths Weaknesses Opportunities Threats Strategies Proposed to Increase Market Share Conclusion References Introduction SWOT analysis involves the development of strengths, weaknesses, opportunities and threats that are encountered by a company during normal operations. These factors are generated from the daily activities of a company and they are important to the management…