Category: Apple

Table of Contents Overview of Apple Inc. Porter’s Five Forces Analysis SWOT Analysis Recommendation Conclusion Works Cited Apple is faced with stiff competition in the Chinese smartphone market. In 2016, the company’s sales of smartphones in the country were substantially diminished by cheaper alternatives produced by companies like Huawei, Oppo, Vivo, and Xiaomi among others…

Presentation Theme and Goals The concept of the Product life cycle (PLC) and its importance. Importance of the PLC for marketing managers. Consequences of the lack of understanding of PLC. Explanation of Apple Inc.’s target market strategy. Relation of brand equity to customer perception. Stages of the PLC and its implications for iPhone. This presentation…

Introduction Before his premature death after a long and brave fight with cancer, Steve Jobs had become a force to reckon in the IT field. Steve Jobs had an equal number of friends as enemies within the company, which depended on their relationship. As the Apple’s co-founder, Steve was a celebrity, who commanded respect from…

Table of Contents Introduction Product Strategy Place Strategy Promotion Strategy Price Strategy Conclusion References Introduction Established in 1976, Apple Inc. has grown to become among the world’s most respected brands (Huimin & Hernandez 2013). The company designs, manufactures and sells consumer electronics. Some of its most successful products include the iPad, iPhone, and iPod. The…

Table of Contents Apple Human Resources Management Training, appraisal and motivation Knowledge management Justification that Apple Inc. has utilized its resources effectively Conclusion References Managers have the role of synchronizing and combining human, financial, and physical resources within their organization; effective managers ensure the above resources are utilized to their optimal level. When synchronizing and…

Table of Contents Executive summary Profile Competitive profiles Entry mode Product Conclusion Reference List Executive summary Since China is enjoying a speedy economic growth, many individuals are starting their ventures in the country thus creating stiff competition. In this regard, multinational companies, like Apple Company, have found a good center for economic development in addition…

The selected book for this analysis is “Steve Jobs” by Walter Isaacson. The book gives a detailed biography of the founder of Apple Incorporation. Steve Jobs is described as a great entrepreneur whose creative and outstanding personality transformed six different sectors. These sectors include digital publishing, phones, music, animation, personal computers, and tablet computing (Isaacson…

Table of Contents Executive Summary Introduction Competitive advantage Data, information, business intelligence, and knowledge Porter’s market forces Generic strategies Conclusion References Executive Summary This treatise reviews the Apple’s business environment with reference to generic strategies, Porter’s five forces, and competitive advantages. The iPad and iPhone products are geared towards market dominance. Through this approach, the…

Table of Contents Introduction Industry Forces Market Signals Competitive Strategy Conclusion References Introduction Apple is a leading global manufacturer of mobile telephones. It has capitalized successfully on its first-mover capability over the years. Its great industry and market performance, however, have made competitors spy on its performance keenly, including scouting on its suppliers to gain…

Findings and discussion Apple Incorporation has over the past few years appreciated the importance of market research. One of the factors that have led to this transformation is the intensity of competition within the PC and mobile device industry. In 2011, Apple Incorporation enjoyed a substantial market share within the iPads segment (Vascellaro, 2012). During…