Category: Apple

  • Managing Business Strategy of Apple, Inc.

    This essay provides help in obtaining a good understanding of the environmental factors affecting the organization and their inter-relationship to formulate a sound competitive strategy, which is imperative for the success of an organization. The analysis of the strategic direction of Apple, Inc. clearly address the issues that are facing the organization and analyze the…

  • The World of Apple

    Table of Contents Introduction Foundations of Global Business Global Business Environment Global Business Strategy and Organization Managing Global Business Conclusion References Introduction We are living in the world of rapid changes and innovations. Different companies are fighting for a place in the sun and trying to expand globally to win the customers’ attention, remain competitive…

  • Strategic Marketing: Apple Inc.

    Table of Contents Apple Inc.: Organization Description How Apple Should Plan and Implement Relationship Programmes with Stakeholders References Apple Inc.: Organization Description Products Apple Inc. was founded in 1977. The company specializes in the production and marketing of digital and mobile communication devices. Some of the most well-known products of Apple are iPad, iPhone, Apple…

  • Apple Inc. SWOT Analysis

    Case Scenario Apple Inc. has been experiencing a few problems due to media coverage on various aspects of its company. One of the problems that the organization is experiencing is with its music marketing strategies. Several reports have emerged accusing iPhone of threatening to withdrawal their support on specific music labels. As a result, Apple…

  • The Strategy Apple Uses for the Real World

    Background Information Steve Jobs and Steve Wozniak established Apple Inc. in 1997. It was formerly known as Apple Computer, Inc., before diversifying its operations and adopting the name Apple Inc. The company was later incorporated in California on January 3, 1977. The few years that followed saw a slow growth and marginal profits for the…

  • Analysis of Apple Company

    Table of Contents Overview SWOT Analysis Strengths Weaknesses Opportunities Threats Overview The Apple Company was founded in 1976 by the late Steve Jobs and his colleague Steve Wozniak- “Woz.They introduced their first system, owing to their goal which was to create an inexpensive and simple to use computer, on the same year. Their system incorporated…

  • International Marketing Plan for Introducing Apple iPhone to East Africa

    Table of Contents Executive summary Situational Analysis Market summary Market demographics Market needs and Market Trends SWOT Analysis Marketing strategy Financials References Executive summary In the modern world, manufacture and distribution of Mobile phone technology are increasingly becoming a major area of competition. Major manufacturers are attempting to apply their technological prowess to outdo each…

  • The Unique Apple Stores Internal and External Forces

    Table of Contents Introduction Objectives Literature Review SWOT Analysis on Apple Weakness Opportunity Threats Conclusions/Recommendations Works Cited Introduction Surveys from Sanford C. Bernstein revealed that Tiffany & Co. generated sales of $2,666 per square foot annually. That’s a stunning revelation. But what is more stunning is that Apple Stores generated $4,032 per square foot in…

  • Usability Design and Interface of Apple Products

    Table of Contents Usability Design Usability Interface Conclusion References Usability plays a very important role in the design of a product that makes it easy to work with. This is because bad usability has the negative effect of ruining the experience of users of an application. It is interesting to note that most application developers…

  • Steve Jobs’ Greatest Product: Apple II

    Steve Jobs’ death has devastated great masses of Apple products consumers as well as the business community itself. According to Jackson’s article, Jobs had made an unprecedented impact on world’s electronic consumer market where his string of successful products like iPhone, iPad tablet and iPod have changed the whole arena of the PC world, electronics…