Category: Apple

  • Apple’s Generic Strategy as at the End of 2009

    Table of Contents Introduction Justification Conclusion Works Cited Introduction As at the end of 2009, Apple’s generic strategy involved the introduction of innovative, high quality consumer electronics to the mass. Apple should continue to compete in the personal computer industry. Since the release of iPod, iTunes, iPhones, and Mac PCs, Apple positioned itself as one…

  • Product Review: Netscape Navigator and Apple iPad

    Jim Clark and Andreessen collaborated in1994 to form Mosaic Communication Company, which specialized in browser products. Later on, they turned their Mosaic Browser Company into a commercial firm. Later, Andreessen and Clark transformed the Company’s name to Netscape; thus, in December 1994, they released their first Netscape navigator. Netscape navigator refers to a software application…

  • Apple Case: Company’s Performance

    Table of Contents iPhones Wearable Computers Current products and Technology to Drive Sales and Profits iPhones Apple has been among the leading companies in the sale of iPhones and smartphones. The company recorded the highest income by hitting a historic high of $705 following the late entry of the Steve Jobs into Apple Inc. as…

  • How Data Analysis Can Benefit Marketing and Marketing Research Process in Apple Corporation

    Table of Contents Introduction Data collection tools Conclusion Works Cited Introduction Data analysis applied in marketing and marketing research process can greatly benefit the Apple Corporation to increase sales and reach in a wider consumer base. Currently, Microsoft Corporation is Apple’s biggest competitor controlling about 72% of the market share (Kunkel 36). Marketing is the…

  • Apple Case: Company’s Performance

    Table of Contents iPhones Wearable Computers Current products and Technology to Drive Sales and Profits iPhones Apple has been among the leading companies in the sale of iPhones and smartphones. The company recorded the highest income by hitting a historic high of $705 following the late entry of the Steve Jobs into Apple Inc. as…

  • The Apple iPhone: Commodity Chain Analysis

    The world economic systems are driven by two main components namely production and consumption. These two components are interrelated through the dynamics of demand and supply relationship. The economic theory stipulates that a commodity once produced has to be consumed. As such an equilibrium between production and consumption has to be established if the product…

  • Steve Jobs’ Role at Apple

    Abstract The field of management is intriguing. Business entities often look for ways to dominate in the industries they ply their trade. Such underscores the idea that competition is inherent in the world of business. As a result, business owners seek the best talented individuals to manage or lead their organizations. Although a difficult task,…

  • Apple Inc. Managing Strategy Analysis

    Table of Contents External Threats and opportunities confronting Apple Inc. Internal analysis Current ‘Problem’ Diagnosis Alternatives Best solution Conclusion References Steven Wozniak and Steven Jobs founded Apple Inc in 1976; currently the company has its headquarters at Santa Clara Valley, California, it is the world largest electronic industry in volume and sales revenue (Apple Inc,…

  • Computing Industry Between Apple and Microsoft

    The main contribution of Apply to the world of personal computing has been in its capacity of developing both the aesthetic as well as functional capacity of personal computing devices. What you have to understand is that products such as the iPhone and the tablet PC were not created exclusively by Apple. Their overall design,…

  • Apple Computer: The Twenty-First Century Innovator

    Table of Contents Apple Company Technology Industry Apple’s Market Structure Challenges and Opportunities References Apple Company Technology Industry Brief History of the Industry Computers were invented due to man’s quest to tinker on many things. Calculators as counting machines were the first to be invented. Early humans used manual calculators to help in counting and…