Category: Apple

Table of Contents Introduction Company’s Financial Statements Areas of concern How management can use the information in moving forward Apple Company’s financial health Technology Effects of globalization on the company Benchmarking analysis Conclusion References Introduction Apple business is an international company in the United States of America established in the month of April 1976 in…

Apple’s generic strategy in 2009 was the differentiation of products, with the view of maintaining its growth and revenues in an extremely competitive environment. By 2009, it was evident that the company had become aggressive in introducing innovative, high quality consumer electronic products to cover diverse market segments. Such products include desktop computers (e.g., Mac…

Table of Contents Brief History Introduction Macro and Competitive Environments Competitive Environment Marketing Programme Elements iPhone Marketing Mix Recommendations References Brief History The initial name of Apple, Inc. was Apple Computer and it was created on April 1, 1976 by Steve Jobs and Steve Wozniak. The company was incorporated on January 3, 1977, in Cupertino,…

Apple’s generic strategy in 2009 was the differentiation of products, with the view of maintaining its growth and revenues in an extremely competitive environment. By 2009, it was evident that the company had become aggressive in introducing innovative, high quality consumer electronic products to cover diverse market segments. Such products include desktop computers (e.g., Mac…

Table of Contents Summary Marketing objectives Apples smartphones positioning Marketing mix strategies Recommendations regarding the marketing mix strategies Time-lines and contingency plans Customer retention, loyalty and repeat business References Summary Apple Inc. is one of the telecommunication firms specializing in the production of high technological electronic products, computer hardware, and software. The company products include…

Table of Contents Introduction External Environment Analysis The Immediate Industry and Competitive Environment: Porter’s Five Force Analysis Recommendations Conclusion Works Cited Introduction Continued advancements in the information technology front have provided the impetus for market competition currently being witnessed among portable device manufacturers. Apple Inc., one of the world’s leading manufacturers of mobile phones, portable…

Table of Contents Introduction Modernist view Problem Statement Symbolic-interpretive Critique Postmodern Critique Conclusion References Introduction Well established modern organizations are certainly complex social entities made up of people working together to achieve set goals. They are intentionally managed social entities with relatively recognized and identifiable boundaries, which run on a regular basis in order to…

Table of Contents Summary Marketing objectives Apples smartphones positioning Marketing mix strategies Recommendations regarding the marketing mix strategies Time-lines and contingency plans Customer retention, loyalty and repeat business References Summary Apple Inc. is one of the telecommunication firms specializing in the production of high technological electronic products, computer hardware, and software. The company products include…

Table of Contents Introduction External Environment Analysis The Immediate Industry and Competitive Environment: Porter’s Five Force Analysis Recommendations Conclusion Works Cited Introduction Continued advancements in the information technology front have provided the impetus for market competition currently being witnessed among portable device manufacturers. Apple Inc., one of the world’s leading manufacturers of mobile phones, portable…

Introduction Apple Inc. is one of the most prosperous electronic firms in the world. Two scientists, Steve Jobs and Steve Wozniak, started this firm on April 1, 1976. These two individuals were electronic enthusiasts. They were interested in turning their skills in electronics into large business units. Steve Wozniak, popularly known as Woz, was an…