Category: Brand

The number of theories considering the teamwork of a teacher and a student is really uncountable. Thus, the approaches that have been used so far can hardly be calculated. Still the process of learning is far not that effective as it is desired to be. That is what has made Paul Greenbank consider the ways…

The role and functions of advertising within the context of the marketing mix Apple with its recent advert for iPad dubbed we’ll always clearly shows potential viewers some of the various application of the gadget. The advert takes it is very clear that how we are going to carry out our day to day tasks…

Table of Contents Messages Schedule Evaluation Messages The key message to send to the target audience is “Buy our products as they are healthy and made with great care and love.” To deliver this message, I will use two different creative techniques. For Grand Opening, I will use the participation ad, and later, I will…

Table of Contents Introduction Role of Advertising Coca-Cola Summer Commercial 2011, Open Happiness Bibliography Introduction Advertising refers to the art of creating awareness about existence of a product to the target populace in a persuasive manner that will generate the desire for the consumption of the product. This can be done in a number of…

Table of Contents Introduction Synopsis of “All Colours” Analysis of ‘All Colours’ Advertisement Conclusion and Recommendations List of References Introduction In many advertisements, the use of images has been found to be more powerful in persuasion and information provision than mere words. This is due to their ability to reach a wider audience base, including…

Advertisement plays an important role in the preservation and strengthening of the company’s position on the market. Performed right, it becomes very effective and contributes to the smooth implementation of the manufactured production, in particular, Camel cigarettes. However, in order to create a successful advertising, it seems necessary to take into account plenty of aspects,…

Building a strong customer relation with a product requires competent personnel to enable it thrive in the present dynamic and competitive business settings. For continuous and sustainable brand success, specialists should carefully select and position the products to the target market. The Champagne house has many skilled brand managers; they took different approaches and attempted…

Table of Contents Introduction Internal and External Environment of Magnolia Brands Conclusion References Introduction The Fixer Upper television program expanded the Magnolia brand to the outside population away from Waco, Texas. Its founders, Joanna and Chip, had started it from scratch after venturing into the house flipping. After making profits from the first home, they…

Table of Contents Introduction Transmedia Elements used to tell the Story of the Brand How the Transmedia Elements Create Engagement How Expanding Narrative over different Platforms extends the Brand Conclusion Works Cited Introduction This paper is a case study of transmedia storytelling through the reality brand, Big Brother Africa. Created by Underdog productions (a subsidiary…

Table of Contents Introduction Endorsements Conclusion Introduction Celebrities are individuals who are globally regarded as people who have achieved something in their area of expertise. The areas in which people can become celebrities are vast, ranging from politics to sports to different forms of entertainment. Because of their popularity, stars can be used in advertisements…