Category: Brand

Table of Contents Introduction Proposed Strategy Understanding the Use of Sponsorships Understanding Public Interest Possible Problems with Sponsorships Conclusion Reference List Introduction As the marketing director of British Petroleum Corp., I have noticed that our relevancy to the general public has continued to wane in terms of market appeal and positive consumer attitudes towards our…

The book Zag: The Number One Strategy of High-Performance Brands revolves around the most important tendencies in the sphere of business. The author proposes his own vision of the development of a certain brand. Neumeier (2007) highlights the need for radical differentiation as the traditional one could not satisfy modern needs. For this reason, he…

Table of Contents The Red Bull “Bring out your power” brand positioning Brand development (brand extension) Brand sponsorship Conclusion References The Red Bull “Bring out your power” brand positioning The identified market for Red Bull comprises young males aged between seventeen to twenty-five years of age. This bracket is associated with vigour and enjoys watching…

Table of Contents Introduction Brand Identity Brand Identity Strategy and IMC Brand Equity Contact Factors IMC strategy Identifying the Target audience Specifying promotion objectives Case study Conclusion References Introduction It is only after seeing the company’s brand identification that consumers will get the temptation to buy products in the firm. Therefore, the common aim of…

Table of Contents Introduction Marketing strategies used Types of appeal common Features of graphics Why graphics are sufficient Works Cited Introduction The ad portrays a clear message in the image used in this paper. It brings the point home. The marketer wanted to portray a message that they are a strong brand and can be…

Table of Contents Introduction Discussion Conclusion References Introduction One of the most recurrent challenges for businesses in the contemporary world is achieving market leadership. Experts argue that the most effective strategy that most businesses use to remain competitive in their respective markets is branding (Davis, 2010). It involves giving a product or service a particular…

V8 has been among Campbell Soup Company’s best products. The company specializes in canned fruits and vegetables. The product in its diversified form gives nutrients to the body and has won the hearts of many customers. Campbell Company wishes to carry out brand extension on V8 V-Fusion. Since it has been acceptable before, the preparation…

Table of Contents Introduction Justification of the research Research questions Research hypotheses Methodology Conclusion Works Cited Introduction Co-branding is one of the new marketing strategies which are gaining popularity in the current global market. According to Pride (115), a number of factors always determine whether co-branding would be congruent and beneficial or not under a…

Table of Contents Introduction: Nura’s History Current Communications and the Brand Identity Current Communications: Problems and the IMC Approach Nura’s Communication Framework and Its Competitors Conclusion and Recommendations Reference List Introduction: Nura’s History Technological innovations that have revolutionized nearly every aspect of people’s lives have found their way into the music industry as well. Nura,…

Table of Contents Creating demand for the product rather than fighting over demand Making competition irrelevant Creating and capturing new demand Breaking the cost trade off References With the increasing level of competition in the pharmaceutical industry, a manufacturer like the Allstar Brands Medicine Group is opting to pursue new opportunities emerging within the markets.…