Category: Brand

  • Generic Brands and Organizational Profit Margins

    Table of Contents Background Significance of this Study Sundry Items Used in Study Pharmaceutical oriented products Discussion Conclusion Recommendations Background There has been a proliferation of generic brands in the United States of America and other markets around the world since 2007. Discount stores such as Walmart and others have taken into offering their clients…

  • Corporate Brand Image and Strategy

    Table of Contents Personal Connection to the Organization and Corporate Brand Image Corporate Brand Strategy References Personal Connection to the Organization and Corporate Brand Image The brand of a corporate is extremely important in an organization; it is directly connected to alternative entities and brands. Therefore, an intact corporate brand guides the organization’s marketing strategy.…

  • Sportmax Shop’s Shopping and Brand Analysis

    Table of Contents Shopping Report Brand Report Works Cited Shopping Report Trend Message Sportmax focuses on simple, classic silhouettes. However, most of the styles have special details, such as ruffles, buttons, or pleats. The simplicity of form in some styles is complemented by a variety of colors and prints, which allows for a greater variety…

  • The Sandro Store in Bloomingdale: Shopping & Brand

    Table of Contents Shopping Report Brand Report Conclusion Works Cited Shopping Report For this shopping report, I chose to review the Sandro store, located in Bloomingdale in the South Coast Plaza. The brand belongs to the contemporary market and has a strong focus on feminine styles, such as dresses, ruffled tops, and lightweight materials. One…

  • Innovation Management in a B2B Context

    The 21st century ushered in numerous innovations and creative works. As a result, businesses are now required to manage and nurture innovations, and more so with regard to the business to business (B2B) category. The high level of complexity and competition in the business environment has necessitated the need to integrate products with consumers. Additionally,…

  • Brand Equity for Red Bull and Monster Energy Drinks

    Introduction Entrepreneurship is an important concept in business. This is due to the different opportunities that result from entrepreneurship. Business opportunities can either result from the innovation of new products or by companies adding value to their products that are already in the market. Various marketing concepts are integrated by the management to ensure that…

  • Kakao Brand Marketing and Potential Partnership

    Table of Contents Target Profile Demographics Geographics Psychographics Purchase Behavior Brand Extension and Cooperation for Kakao Discussion Questions Target Profile Target Audience: Families who Appreciate Spending Time Together Demographics Male and female (more heavily female); Age 14-60; High school, college, university, graduated, working; Parents come with their children, thus different education levels; Average annual income:…

  • Global Brand: Titan Industries Limited

    Introduction Titan Industries Limited is a public limited company that was established in 1984. The firm was formed through a joint venture involving Tamil Nadu Industrial Development Corporation and Tata Group. Its headquarters are located at Bangalore, India. The firm conducts a variety of activities which include manufacture of watches, sunglasses and jewelleries. The firm…

  • The ‘I’ Brand in the Aerospace Sector

    Table of Contents Mission, Goals, and Objectives Target Audience Point of Parity and Point of Difference Cultural Dimensions ‘I’ Brand Mantra Works Cited Mission, Goals, and Objectives My personal brand concept in the professional space will refer to the aerospace sector. As today the world is developing extremely quickly, many companies occur and enter the…

  • Stanford Medical Center’s Branding Issue

    Table of Contents Introduction Analysis Conclusion References Introduction Although the proposed the venture can be beneficial to both sides, Stanford Medical Center (SMC) needs to consider various trade-offs that might emerge during the establishment and consideration of the business processes. Analysis First, SMC has to pay attention to services and products that the venture is…