Category: Brand

Brand differentiation is an economic concept that influences business advertorials and strategy (Agrawal & Kamakura 1999). Business managers have developed various concepts to understand consumer behaviour and preference. As a result, researchers argue that consumer behaviour is influenced by several variables (Keller 2008). However, the concept of brand origin recognition accuracy (BORA) exposes consumer behaviour…

Website visibility refers to the process through which a brand company gets its website found on the internet when its prospects are looking for its correlated services and goods. To enhance the web visibility of a brand company, it is having the brand’s site ranked in the major search engines such as Bing, Yahoo, and…

Table of Contents Real estate branding Effects/functions of real estate branding Real estate branding brand valuation and brand equity Brand image and brand equity Choosing land for a successful branded real estate project Conclusion Work cited An average apple computer costs almost twice as much as an average normal computer. Similarly, Gucci t-shirt costs ten…

Since the business sphere is closely connected with human communications and relationships, the psychological aspects of people’s behavior play an important role in this field. Regarding customer relations, one of the most prominent business concepts in creating relationships with people is marketing and advertising. In turn, these aspects of operations are involved in developing important…

Brands have changed the normal flow of business and the process of branding has emphasized on building sustainable competitive advantage in both the short and the long run. In the similar manner it should be kept in mind that brand is all about recognition and how the customers view it is considered as the main…

What is Elie Saab’s core business? Describe its product in terms of the three levels of a product; core, actual and augmented product The three product/service levels include the core, the actual, and the augment level. These levels are closely connected with one another. Elie Saab employs branding and designing to gain a competitive edge…

Table of Contents Introduction Brand Research Brand Message Analysis 1 Brand Message Analysis 2 Brand Application Conclusion References Introduction During the development of technological society, branding strategies evolved to fulfill customers’ needs. Many companies altered their positioning, target market, communication approach, and marketing methods. Companies in every industry incorporate a customer-oriented approach to determine the…

Table of Contents Introduction 12 items from JDS Scoring Key Working Environment for an Assistant Brand Manager at Procter and Gamble Job Characteristics of Assistant Brand Manager Redesigning This Position Introduction An Assistant Brand Manager at Procter and Gamble involves dealing with sales, market research, and product development. Thirty percent of the time is spent…

Table of Contents The Main Idea of the Research The objectives of the research Critical Evaluation of the Objectives Applying the Article Idea Summary of the Article Recommendations References This paper is devoted to the critical analysis of the article “Corporate Identity, Corporate Branding, and Corporate Reputations: Reconciliation and Integration” by Russell Abratt and Nicola…

Industry & Market The Panera Bread Company is related to the bakery industry. In particular, Panera Bread operates in the United States and Canada (Thompson, Peteraf, Gamble, & Strickland, 2018). External Environment The external environment peculiar to the case can be characterized by the presence of strict sanitary regulations for the production and distribution of…