Category: Brand

Multiple factors can explain the difference in demand for generics and patented drugs. The value of perceived quality can be considered as one of the main reasons behind purchases and the level of demand. According to Dave, Kesselheim, Fox, Qiu, and Hartzema (2017), the use of generic drugs in the US has increased significantly making…

Table of Contents Introduction The Survey Sample Results The Sample Survey’s Key Findings Current Consumer Behavior Trends Conclusion Reference List Introduction Consumer behavior investigates the consumer’s decision-making, psychological responses to the products and services, and disposal of items. It aims to facilitate business growth by understanding market demand and targeting specific groups. Cultural beliefs, social…

Table of Contents Purchasing Power Parity (PPP) Brand and Pricing References Purchasing Power Parity (PPP) The PPP theory is very practical. It emerged with the abolition of the gold standard when an acute need for a new “right” correlations among the currencies of different states had occurred. In an early version of the theory, it…

Table of Contents Introduction Literature Review Methodology Findings Conclusions References Introduction In highly competitive industries such as the fast food or quick service restaurant (QSR) industry, a strong brand name typically marks the difference between success and failure. A strong, recognizable brand allows a QSR firm to best its competitors simply because customers have an…

Table of Contents Introduction Consumer Boycotts Are Effective Consumer Boycotts Are Not Effective Conclusion References Introduction Residents of the United States are ready to refuse products for any reason. Harsh statements by top managers, low salaries, or the use of harmful products are the most popular reasons for customers to stop buying products. This often…

Table of Contents Introduction Literature review Methodology Conclusion Timetable References Introduction Studies have proved that organizations or brands with higher marketing-to-promotion ratios tend to dominate the markets with sales volume almost double of their competitors. It has also been proved that heavy-up marketing not only enhances the sales of an organization or brand immediately but…

Table of Contents Introduction Discussion References Introduction Acco Brands Corporation and V.F. Corporation are two companies listed in a website called AnnualReports.com. These two companies released their annual reports recently and are the subject of discussion in this report. The two companies also fall under the consumer goods sector and release reports to various stakeholders…

Table of Contents Abstract Introduction Review of Related Literature Methodology Data Presentation Discussion Conclusion Bibliography Abstract This study aims to find out the preference of consumers when made to choose between luxury brand clothing or cosmetics in their purchase and use. It focused on the preference of women aged 18 to 35 who use the…

Table of Contents Brand integrity Customer Care Consideration Optimization Customization Trust Confidence Sense of belonging Customer recognition Conclusion Customer experience is a business term that refers to the way companies, organizations or any business entity offers their services to their clients aiming at maintaining customer loyalty to their brands. Businesses go an extra mile beyond…

Chiquita’s Dilemma: Balancing Security and Ethics Chiquita Brands is a highly profitable company with operations in more than 70 countries. Banadex is the Colombian subsidiary of the company. Banadex has been operating in the country for more than 100 years. The subsidiary employs more than 12,000 people either directly or indirectly. Increased insecurity in Colombia…