Category: Brand

Table of Contents Assumptions Underlying Revenue and Cost Projections for Spear Brand Footwear Executive summary List of References Assumptions Underlying Revenue and Cost Projections for Spear Brand Footwear Debtors–It is assumed that credit sales will account for almost 96% of the total sales and the average collection period is 45 days (Zimmerer et al. 2009,…

Table of Contents The Product / Service Unique Selling Point List of the problems to solve Objective Target Audience Current Brand/Campaign Analysis Attitude – Campaign Look And Feel Message Strategy Additional Critical Information The Product / Service Maroline Couture is a womenswear brand established in 2017 by two friends. Together, the synergy of this duo…

Table of Contents From domestic success to a global product Pricing Pull and push strategy Distribution channel Branding List of References From domestic success to a global product The idea is to develop a brand for selling seafood from locally based outlets with the vision of a global product depending on the success of the…

Table of Contents Introduction Main Text Conclusion Introduction Ever since the concept of e-commerce evolved Brand Community remains an interesting topic. Besides, the advent of internet has helped the fast growth of brand community to evolve in many ways. Encouraged by its profound possibilities many people have started deploying it as a source for innovation…

Brand differentiation is an economic concept that influences business advertorials and strategy (Agrawal & Kamakura 1999). Business managers have developed various concepts to understand consumer behaviour and preference. As a result, researchers argue that consumer behaviour is influenced by several variables (Keller 2008). However, the concept of brand origin recognition accuracy (BORA) exposes consumer behaviour…

Table of Contents Introduction Analysis Works Cited Introduction Colgate, like any other major company specializing in a multitude of dental care products, utilizes a cohesive integrated marketing communications strategy in order to promote its brand to the Canadian market. The objectives of its strategy are to leave a striking image in the customer’s mind as…

Why addressing widening gap between rich and poor matters The modern statistics are showing the increasingly growing gap between the rich and the poor, these days the difference between the incomes of these two categories of people is especially big. It turns out that only eighty five people on the planet own more money and…

Table of Contents Introduction Core differences between goods and services Distribution intensities References Introduction The four categories of private brands include premium, generic, copycat, and exclusive brands. Premium brands are characterized by added value on products and increased sales at the expense of image. Moreover, the quality of a premium brand product is also considered…

Table of Contents Introduction Conclusion Reference List Introduction According to Naik, Prasad, and Sethi (2008), brand management is an important concept especially when it is applied in the management of fast moving consumer goods. This paper discusses brand management in the fast moving consumer goods within the Australian market. The paper reports on brand management…

Table of Contents Key Issues of the Company Competitive Edge The Target Market The Brand Suggestions Key Issues of the Company The study focuses on the issues Oscar de la Renta’s company was facing before and during the 2004 rollout of their new line of sportswear which was an attempt to diversify their catalog with…