Category: Brand

Table of Contents Introduction Marketing Strategies and ‘Brand Promise’ Learning Platforms and Recommendations Ethical Issues and Risks Associated with the Program Cost of Funding the Program Discussion Conclusion References Introduction In every way of learning, there is always a need to determine the effectiveness of the teaching process if it is impactful or not. For…

Table of Contents Introduction Quelch’s seven features of a Global Brand Overview Conclusion Reference List Introduction In the economic hard times, firms are confused on whether to reduce their marketing budget or continue investing more on brand building hoping that they could possibly gain a competitive hedge over other companies. Most companies are aggressively increasing…

Table of Contents Introduction Moving from Individual Brands to Corporate Brands Works Cited Introduction Rosewood Hotel operates as a multinational company in the hospitality industry. By 2003, the firm had established 12 outlets in different parts of the world. Since its inception, the firm had developed recognition due to its effectiveness in enhancing the value…

Table of Contents A preliminary literature review The detailed research methodology Reference List A preliminary literature review Introduction Branding has emerged as one of the most important issues of modern world. In fact, it influences a multitude of spheres, including marketing, society, and even psychology. First, it is worth mentioning that nowadays creating a brand…

Lacoste is a luxury brand that has mostly relies on online distribution channels for its marketing and public relations exercises. Through this online strategy, Lacoste is able to maintain its position as a luxury brand. Direct channel marketing in Lacoste’s case involves use of various tennis and golf personalities, a strategy that has been a…

Omnichannel retail at this stage is indeed the most profitable for the seller and the least energy-consuming for the buyer. Brands using an omnichannel approach successfully build an easy interaction with the client, storing his details for subsequent communication and possible offers, as well as advertising their new products. Omnichannel advertising and trade do not…

Dwayne, “The Rock” Johnson, can be considered one of the examples of successful wrestlers who managed to build their careers and evolve into cinema stars and celebrities. For this reason, his career can be analyzed to understand the peculiarities of this growth and the central success factors. First of all, speaking about the evolution of…

Table of Contents Introduction Online Presence Offline Presence Current Events and Endorsement Opportunities Conclusion Works Cited Introduction Patrick Mahomes II is a National Football League (NFL) player, currently filling the quarterback position for Kansas City Chiefs. He was named the NFL MVP in 2018 and led his team to victory in Super Bowl LIV (Bergman;…

Table of Contents Introduction Importance of Branding Key Academic Theory and Indicative References Justification for the Choice of the Brand Reference List Introduction Branding refers to the marketing practice that implies creating a name, symbol, or design that is readily identifiable to customers as belonging to a particular company. The main task is to explore…

Table of Contents Introduction Importance of Branding for Organisations and Consumers Justification for Sector and Brand How Marketing Communication (Marcom) Tools Enhance Brand Equity Reference List Bibliography Introduction This paper is a research proposal aimed at demonstrating the importance of branding to organisations and consumers. The analysis is focused on the food and beverage industry…