Category: Brand

  • Managing Brand Experience and Promotion Across the Customer Journey

    Table of Contents Abstract Background Current Research Future Questions References Abstract The relevance of evaluating the criteria that determine customer demand explains the desire of sellers to find objective strategies to increase sales and brand experience management tools. The customer journey concept, developed under the influence of promotional initiatives, is the basis of many marketing…

  • City Branding of Dubai

    Table of Contents Introduction City branding Consumer behaviour Case studies Branding Saudi Arabia Waltz Disney in Singapore and China Creating value in Dubai Dubai’s Burj AL-Arab brand Dubai City Branding References Introduction Different scholars seek to determine why governments and private investors engage in a complete overhaul of a city. Breitenoder (2009, p. 104) argues…

  • Dove as a Brand and Its Evolution

    Introduction In this report the Dove brand’s evolution will be mapped. The brand is one of Unilever’s most sought after one with annual sales in excess of $2 million selling in more than 80 different countries around the globe. The brand is the world’s number one cleansing brand in the category of health and beauty.…

  • Careers in Marketing, Branding & Public Relations

    Table of Contents Brand Manager Public Relations Market Researcher Works Cited Marketing includes a variety of occupations in many different areas, which have in common the concern about the relationships of a producer and a consumer. The field of interest of a specialist in any branch of marketing is making the product more attractive to…

  • Swiss Chocolate Brands and Types

    Table of Contents Comparison between Swiss chocolate and Dark Chocolate Lindt & Sprugli The Cailler Chocolates Toblerone Teuscher Bibliography Footnotes Have you ever tasted something so enticing such that your knees became so weak, or you were left with your eyes rolling back and forth, with a little moan of “this is it?’’. How about…

  • Town Photography Studio Online Branding

    Table of Contents Introduction Branding Proposal; Premier Portraits SMS Interactive Communications Methods Budget References Introduction Branding is one of the most important activities which can significantly determine the success of a particular organisation. This is because it helps in creation of a unique name, which differentiates a company’s products from those produced by its competitors.…

  • “Brand: You” by Arruda and “Brand Me!” by Groskop

    Table of Contents Introduction Brand: You – By William Arruda Brand me! – By Viv Groskop Comparison Conclusion Reference Introduction Varieties are omnipresent in this contemporary civilization, so far there are growing discussions over their societal worth. The papers “Brand: You” by William Arruda and “Brand me!” by Viv Groskop deal with the topic of…

  • The Market Share Case: Allstar Brands Corporation

    Table of Contents Introduction Discussion Conclusion Works Cited Introduction Allstar Brands Corporation is a pharmaceutical company that deals in the production of drugs. This paper will discuss the industry trends that are affecting The Star brand. This paper will also discuss the pricing system of the products and how the products are marketed. This paper…

  • HSBC, Barclays and RBS: Brand Management

    Table of Contents Introduction Brand Image Brand Position Brand Effectiveness Conclusion and Recommendations Reference List Introduction For a majority of the businesses today, branding is a common marketing strategy. As a term that is increasingly gaining popularity in the field of marketing, branding could symbolise a design, term or name. Alternatively, all of the aforementioned…

  • The Effects of Brand on the Product Quality

    Introduction The research will use water as the product. The research will involve two groups; the control group and the experimental group. The people in the control group will be given water in two cups labeled A and B. This water will be the same, but people will be advised to taste both and give…