Category: Brand

IBM is a well established brand in the personal computer market. Before being taken over by Lenovo in 2005, IBM was seen as a brand that provided comfort to its customers. IBM customers felt safe when using their products as they knew that the company was a credible personal computer manufacturer (Keegan and Green 455).…

Table of Contents Analyze yourself as a product: Analyze the market around you: Analyze how you want to be perceived: Analyze how to communicate who you are, and what you, do as a freelancer: Use everything available to publicize yourself: As a freelancer, you are a small businessperson. As such, you have a product to…

Table of Contents Tech-Shield’s proposed branding strategy Proposed marketing channels Objectives of social media in Tech-Shield Conclusion Works Cited Marketing strategy is essential before actualizing projections of a marketing plan blue print. As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on viability and sustainability of…

Table of Contents Introduction Goals Overall Competitive Strategy Segmentation, Target, Positioning Marketing Mix Works Cited Introduction The Allstar Brands Corporation was founded in 1924 and is among the leading makers of packaged goods around the world (James, Deighan and Spotts 19). Over the years the company has merged or acquired several smaller packaged goods companies.…

Table of Contents Introduction Discussion Work Cited Introduction Brand Jordan is a global shoe and apparel brand synonymous with the high-end quality products. The brand is associated with a sporting legend, Michael Jordan. In 1984 while Jordan was signed by Nike to an endorsement deal. The year 1985 is a significant year to brand Jordan.…

Table of Contents Poor brand image Key issue Evaluation Possible considerations Alternatives Assessment Recommendations Reference List Poor brand image L’ Oreal Group is faced with a challenge in the introduction of two products in Netherlands. The two products include Belle Couleur and Synergie. L’Oreal Group sales have been on an upward trend as a result…

Table of Contents Executive Summary Introduction Analysis Branding in organizations Conclusion Recommendations Reference List Executive Summary This report entails a comprehensive analysis of the concept of market segmentation. In the report, the researcher is aimed at developing a concrete understanding of how business organizations undertake market segmentation. Additionally, the report also involves an evaluation of…

Table of Contents Background Introduction Materialism Luxurious Commodities and Status Consumption Modern Status Consumption Status Consumption and Women Cosmetics Status Theory Determinants of Status Consumption Conclusion Reference List Background In ancient times, only people coming from high social fibre could afford luxurious goods and services. They composed the educated, rich merchants and prominent people at…

Global branding has been gaining popularity over the years as firms struggle to improve their competitiveness in the market. Firms have come to realize the benefits of strong brands in the market as a way of remaining competitive. However, it is important to note that global branding has its merits and demerits. Before making the…

Table of Contents Introduction Roles of brands Conclusion References Introduction Brands are used to distinguish a company’s products and services from those of another company. Marketers try to build a brand name in their marketing activities. Customers always identify themselves with a certain brand depending on that brand’s ability to satisfy their needs. Consumers around…