Category: Brand

Table of Contents Introduction Concept of Extension Strategy Pro and Cons of Different Branding Approaches Case Study Conclusion Lists of References Introduction A product marks the starting point for the marketing program of a target market. The marketer uses the product to draw attention of consumers and acquisitions. A marketer makes decisions to present the…

Table of Contents Introduction Marketing Horticultural Products vs. FMCG Products: Major Differences Use Of Branding For Commodities Reference List Introduction Marketing entails a process by means of which product and consumer are bridged. The actual process of delivering goods and services to consumers involves production, representation, and consumption stages. It is important to know that…

The soft drink industry has experienced exponential growth in the last few years. This growth can be attributed to many factors such as aggressive marketing, availability of the drinks, and consumer preference However, one of the most significant factors for the growth in this industry is the demand for drinks that do not expose consumers…

Table of Contents Luxury Brand Imitation Popularity of Imitations Benefits of Imitation of Luxury Brands The solution to Imitation of Luxury Brands Conclusion Reference List Luxury Brand Imitation Brand imitation refers to copying attributes like design, logo, and shape of a renowned product. Doss and Robinson (2013, p. 427) define brand imitation as “a product…

In his works, Daniel Miller develops a theory of materiality according to which individuals tend to express their values or attitudes through the acquisition and manipulation of material objects (Miller ac cited in Borgerson 2005, p. 440). Normally, they do it by buying the so-called iconic brands that are a part of a certain culture.…

In his works, Daniel Miller develops a theory of materiality according to which individuals tend to express their values or attitudes through the acquisition and manipulation of material objects (Miller ac cited in Borgerson 2005, p. 440). Normally, they do it by buying the so-called iconic brands that are a part of a certain culture.…

Table of Contents Introduction Summary Critique Conclusion Reference list Introduction Brands are valuable in that they create social positions for customers, and they influence their decisions either to buy or not to buy the products. The main challenge of branding managers is to try and make the brand as strong as possible so as to…

Table of Contents Introduction Summary Critique Conclusion Reference list Introduction Brands are valuable in that they create social positions for customers, and they influence their decisions either to buy or not to buy the products. The main challenge of branding managers is to try and make the brand as strong as possible so as to…

Table of Contents Introduction Interview of Designer from Hong Kong Consumption Experiences Further clarification of Brand Experience Brand Experience Dimensions Branding and Design Element Conclusion References Introduction The symbols, names, designs, terms, or other aspects that identify good or service from a seller as unique from those of different sellers denote “a brand”. Brand experience…

Table of Contents Introduction Visual importance Sound Importance Combining visual and sound Applying the benefits of sound and visual to enhance brand experience Conclusion References Introduction Nowadays, there are too many similar products in the same market. Hence, competition is high in the contemporary market. Besides, for some products, it is hard for customers to…