Category: Business

Barnes and Noble operates a large chain of bookstores and as a matter of fact it is the biggest book retailer. It has concentrated its operations in the USA through its Barnes & Noble booksellers (Tavani, 2010, p. 16). The company is mostly known for its discounts on bestsellers and large bookstore outlets. In addition,…

Table of Contents Introduction McCarthy four P‘s framework How young customers are changing the world of marketing How can the two be reconciled in the contemporary of marketing Conclusion References Introduction Since the introduction of commercial landscape, many local and international thinkers have explored the field of marketing and developed new concepts. The 4 P’s…

Business process management is a concept in business management aimed at making businesses more efficient and effective. It is a holistic approach to business which aligns all the different aspect of the organization towards realizing the requirements of consumers. It incorporates critical aspects such as flexibility, innovation, as well as technological integration to achieve growth…

Table of Contents Introduction Carl’s Actions Conclusion Reference List Introduction This paper aims to discuss the obligations of an entrepreneur to consumers and to investors. In this case, Carl can incur liabilities to several parties, in particular, to such companies Widget World and Widget Universe. Secondly, one has to speak about Emma who purchased Carl’s…

Davidsson defines entrepreneurship as a procedure of establishing anything divergent with importance, by indulging the essential moment and endeavor. It also encompasses assumption of associated economic, mental, and public risks; and getting the consequential rewards of monetary and own satisfaction1. This aggressive behavior moves market course and is usually successful or manipulative. Entrepreneurs are able…

Table of Contents Introduction Managing and Leading Change in AEGON Organizational Changes at AEGON Triggers and Rationale for Change in AEGON Actions of Top Management with Respect to Implement Change Strategies Importance of Change Management References Introduction Living in the period of significant organizational change implies understanding and adopting new management styles that are flexible,…

Table of Contents Introduction Literature review Case Analysis and Discussion Strategic Recommendations References List Introduction Variations in communication styles and cultural differences have always hindered successful operations of businesses at international markets. As such, it becomes vital for multinational corporations to consider these two major aspects for better management of international business. Furthermore, the assessment…

Table of Contents Introduction History, Development, and Growth of the Company Internal Strengths and Weaknesses Nature of the External Environment SWOT Analysis Corporate-Level Strategy Business-Level Strategy Organizational Structure Conclusion Introduction Investor confidence is one of the major factors that determine the funds that investors are willing to invest in various sectors of the economy. The…

Table of Contents Introduction Literature Review Purpose Analysis Discussion Conclusion Works Cited Introduction The study of marketing systems have had mixed reactions as to its link to macro marketing, even though most scholars agree that they are linked. Several articles have suggested that marketing systems be placed under the discipline of macro marketing, this has…

Table of Contents Executive Summary Introduction Issues Addressed Methods Used to Analyze the Topic Analysis Conclusion References Executive Summary The Hotel industry is a very important aspect of economic development, because it caters for tourism and business players. The foundation of tourism relies on the kind of accommodation facilities present in the country. In addition,…