Category: Business

  • Marketing Mix and Marketing Strategy

    Table of Contents Approaches of Preparing a Case Study Marketing Management Applied Marketing Difference between a marketing Strategy and Plan Best Corporate Citizens Social responsibility Marketing to Business versus Marketing to Consumers Works Cited Marketing mix entails a combination of marketing activities such as production; distribution, promotion, and pricing that are controlled by firms to…

  • Marketing: National Organization for Women

    Table of Contents Introduction Organization Centered Marketing Strategies Audience Centered Strategies Conclusion References Introduction Marketing in most business organizations is aimed at making profits. However, there are some business organizations which engage in marketing without intentions of making profit . Marketing goals for non-profit making organizations are different from those of other organizations. Some of…

  • Job Satisfaction Significance

    Table of Contents Introduction Method Results Discussion Works Cited Introduction Definitions and a short discussion Job satisfaction is a significant part of social well-being (Cakmur 1). An evaluation of job quality offers a good interpreter of future labor-market performance. As such, job satisfaction influences employees’ decisions with respect to working hours, job selection, and turnover…

  • The Case of Heineken Inc.

    Table of Contents Changing distribution system and opposition from people Benefits of changing the distribution system Possible effects of opposing change References Managing organizational change in a business has become one of the most important pillars supporting business productivity bearing in mind that through change, the performance of a business is enhanced, workers are motivated…

  • Donate Life Marketing Planning

    Table of Contents Distribution Strategies for Donate Life Program targeting the Generation Y Characteristics of messages that is effective with Generation Y Media Strategy Macro environmental forces that will affect organ donation programs in Australia Demographic forces Economic factors Technological Factors Political-Legal Factors References Distribution Strategies for Donate Life Program targeting the Generation Y The…

  • Crude Oil Optimization: Making It Possible

    Table of Contents Introduction Stochastic Dynamic Programming Linear Programming Technique Real Options Technique Conclusion References Introduction Crude oil optimization is considered one basic function in the extraction of oil because it has a significant impact on the cost of oil production, as well the volume of oil output (Alborzi and Hargreave 2010, p. 76). Refinery…

  • Managing Information Services

    Table of Contents Introduction How to ensure quality information services in a business The concept of total cost of ownership Conclusion Introduction Information services enhance the effective use and flow of computerized information. It is a new form of technology that has found extensive use in all types and sizes of business organizations. Management of…

  • Roles of a Leader

    Table of Contents Empowerment, Trust and Ethical Leadership Bibliography Footnotes A leader has been defined as a person who has authority to influence the social behavior of other people with an aim of accomplishing common tasks or established targets1. A good leader is one who recognizes the importance and value of other people in the…

  • Western Casualty Case analysis

    Table of Contents Problem Identification Identify the Causes of the Problem Alternative Solutions Best Alternative Implementation Steps Problem Identification The major problem in this case is that the recovery attained by the company (presently $55 million) should be equal to the total casual activity recovery in the market (presently $550-$600 million). This includes 20,000 unresolved…

  • Power & Power Dispersion and Its Effects on Group Dynamics

    The following essay examines and reviews the conclusions drawn by five articles that studied the effect of power and power dispersion on group dynamics. The following five studies were reviewed: Equality versus differentiation: The effects of power dispersion on group interaction (Greer & Van Kleef 2010); Individual expectations for group decision processes: Evidence for overestimation…