Category: Business

Table of Contents Introduction Reference of the Expectancy theory Equity Theory of employees’ Motivation Comparison of Case to Expectancy Theory Conclusion Bibliography Introduction The measure of expectancy theory depends on attitude of employees as the only measure for their relationships (DuBrin, 388, 2008). Every person has a different perception of achieving firm’s set targets/goals. They…

History and growth TiVo Company is an American corporation with a basic duty in the advertising and promotion services for its Tivo marked digital video recorder. TiVo mainly functions in the US and as well in New Zealand, Australia, Mexico, the UK, and Canada among other countries. Barton together with Ramsay established TiVo Inc. in…

Table of Contents Introduction Positioning Advertising Marketing Support Conclusion Introduction Colgate Max Fresh (CMF) was launched in the USA market by Colgate-Palmolive as a premium brand of toothpaste. CMF was introduced to enable Colgate-Palmolive to compete effectively with its rivals such as Proctor & Gamble. CMF was very successful because it managed to increase Colgate-Palmolive’s…

Table of Contents Introduction CSR’s positive impact on External Stakeholders The Case against CSR benefitting External Stakeholders Conclusion References Introduction Corporate social responsibility is a practice that provides more benefits to the organization in comparison to external stakeholders. There are scholars who oppose this argument and believe that CSR actually benefits the external stakeholders more.…

Executive Summary In the bid to make a fitting plan, there are several marketing dynamics at WhiteKnights that need to be assessed. Such factors include productivity, profits, growth, turnover, stability, and cohesion. These measures of effectiveness may vary depending on the company, its mission, environmental context, nature of work, type of product or service and…

Table of Contents Target Market Marketing Mix Bibliography Footnotes Target Market Product and market definition Shisha is flavored tobacco for smoking. It is smoked using a hookah. The product is deemed to have originated from Turkey, but some have argued that it originated from the Middle East. The Shisha tobacco is mixed with fruit shavings…

Table of Contents Introduction Organization Size, Life Cycle, and Decline Innovation and Change Conclusion Introduction Organizational analysis is important since it helps in identification of problems that might be affecting the smooth running or the performance of the organization. Organizations are faced with a number of issues that affect them. Some of the problems that…

Table of Contents Introduction Case background Problem statement Analysis of Alternatives Recommendations Implementation Introduction The modern business environment is characterized by rapid technological advances, globalization and growing competition among organizations. This situation, in turn, requires that only those organizations that are able to develop an edge for sustainable competitive advantage advance their business objectives when…

Marketing is very important to any business. For one to sell, people must have seen as the product and or service. For them to repeat the process, the previous purchase must have satisfied their need. Marketing is a process that the management initiates. The main purpose is to identify, anticipate, and satisfy the customer at…

Table of Contents PESTEL and Porter’s Five Forces Analysis SWOT Analysis and Trend Effect Reference List PESTEL and Porter’s Five Forces Analysis There are many factors that influence the beer industry. They include the internal factors, which are unique to that business, and external factors. External factors do not necessarily originate or can not be…