Category: Business

Table of Contents Introduction The strategic position of Sony Alternative strategic direction Consolidation Divestment Harvesting Recommendation Conclusion Reference List Introduction Strategic management is defined as the field of management that deals with the emergent and intended initiatives that are usually taken by the firm’s general leadership group on behalf of the board of the company.…

Table of Contents Introduction Review of the case Conclusion References Introduction Compensation presents one of the most preferable ways through which employee contributions are recognized. Compensation program s is evaluated based on various job responsibilities which are assigned specified monetary value. However, various forms of compensation are undertaken based on federal laws of which organization…

Table of Contents Introduction Strategic approach to human resource management Recruitment and development of employees Legal and ethical dimension References Introduction The success of any organization is directly influenced by the management strategies that the organization utilizes. The importance of sound human resource management can not be under estimated. Organizations with a vision for both…

History and growth TiVo Company is an American corporation with a basic duty in the advertising and promotion services for its Tivo marked digital video recorder. TiVo mainly functions in the US and as well in New Zealand, Australia, Mexico, the UK, and Canada among other countries. Barton together with Ramsay established TiVo Inc. in…

The joy of every investor is to see the initial capital invested in the business grow according to the business plan outlined. This evaluation monitors growth in terms of profit realized by the firm, the human resource base and market penetration of the company’s products and services. However, due to inevitable conditions it is quite…

Table of Contents Introduction Positioning Advertising Marketing Support Conclusion Introduction Colgate Max Fresh (CMF) was launched in the USA market by Colgate-Palmolive as a premium brand of toothpaste. CMF was introduced to enable Colgate-Palmolive to compete effectively with its rivals such as Proctor & Gamble. CMF was very successful because it managed to increase Colgate-Palmolive’s…

Advertising, promotion, and marketing makes the business world have a share of its fun, creativity, innovation, and entertainment; in the case, the world lacks these business processes, then the fund of the business world would be lost. When marketers are coming up with adverts or promotional materials, they have to be creative and enact such…

Allure cruise ship and Star Cruises are among the major players in the North American cruise industry. Star Cruises was incorporated in 1993 as under the umbrella of Galactica Limited. The company, with a notable presence in the North, South, Asia and Europe has a fleet of 19 cruise ships and over 20000 berths. The…

Table of Contents Introduction CSR’s positive impact on External Stakeholders The Case against CSR benefitting External Stakeholders Conclusion References Introduction Corporate social responsibility is a practice that provides more benefits to the organization in comparison to external stakeholders. There are scholars who oppose this argument and believe that CSR actually benefits the external stakeholders more.…

Products and services have a collection of features that enable a customer to rate quality of the goods and services for satisfaction. The views to determine the overall quality of product and service include product design, services delivery, and the overall process of delivering product or services. This paper focuses on assessing product and service…