Category: Business

Marketing can be defined simply as a process of doing market evaluation, selling either goods or services to clients, customers or others who need them. These will also involve doing promotion through such means as advertisement to promote or enhance the amount of goods or services sold.Further,marketing will incorporate various strategies such as sales techniques,…

Table of Contents Introduction: Whistleblowing as Specific Measures Main Discussion: Is Silencing of the Problematic Situation Demanded? Conclusion: On the Necessary Steps to Be Made Works Cited Introduction: Whistleblowing as Specific Measures Despite the established rules and the specific behavior accepted in most companies of the world, the cases when the corporate rules are violated…

Culture can be defined as the socially transmitted behavior patterns, norms, beliefs and values of a given community (Vance and Yongsun 2010, p.43). Culture influences how individuals interact with one another in society. It shapes the behavior and thinking of people and can be transmitted or even lost. Different aspects of culture can be adopted…

Table of Contents Introduction Purpose Direction/ Objectives The scope Recommendations Conclusion References Introduction The aim of any kind of business is to make profit. Companies do the best that they can in order to realize the best results. They try to minimize their production costs in order to be able to present the minimum price…

Table of Contents Introduction Macro-environmental Audits: PEST Analysis Application of PEST Analysis Critical Evaluation of the PEST Model Conclusion References Introduction International strategic management is a process through which companies develop and implement expansion plans that enables them to join and compete in overseas markets. Domestic strategic management, on the other hand, enables businesses to…

Introduction The traditional and formal employee training comprises the acquisition of new skills and knowledge. The people, who acquire these skills and knowledge, utilize them in different fields of gainful employment. This means that gainful skills acquired in training, should be applied in employment. Formal training programs are meant to enlighten, but not to be…

The article under consideration is called A Quirky Way of Innovating and is dedicated to the analysis of the origins of technological introductions. In particular, Gans, the author of the article, reveals the idea that most of innovations are the result of people’s desire to solve their specific problems, but not the united attempt of…

Table of Contents Introduction McCarthy four P‘s framework How young customers are changing the world of marketing How can the two be reconciled in the contemporary of marketing Conclusion References Introduction Since the introduction of commercial landscape, many local and international thinkers have explored the field of marketing and developed new concepts. The 4 P’s…

Table of Contents Introduction Views Criticism Conclusion Work Cited Introduction Emerald Group Publishing Limited is the world’s leading scholarly publisher of journals and books in business and management with a strong and growing capacity of clientele. It is a trustworthy website to use on information research. It has the most current issues on various information…

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