Category: Communication

  • Export Plan: Promotion and Marketing Communications

    Table of Contents Entry mode Personal Selling Mix Sales Promotion Techniques Publicity Advertising Works Cited When entering a foreign market, several strategies need to be considered. This paper aims at exploring the marketing communications and promotions, which can market lulu lemon’s products (lulu lemon yoga line) in China. The choice of China, as the export…

  • Nurturing Successful Team Communication

    Table of Contents Introduction Conclusion References Introduction It is crucial to widen effectual strategies, which are able to advance team communication. Putting stratagems in place is a plus point in a team since it ensures effective group management. It is imperative to note that open and sincere communication is crucial for a team to attain…

  • Marketing Сommunication – Sizzling International Ltd

    Introduction This is a marketing communication brief for ‘Marcomms Suppliers/Service Providers’ on a brand new product that aims at competing with the market leaders in the world of bathing soaps and detergents. Apart from highlighting the benefits that are certain to be realized through every bit of this strategic intervention, the brief is based on…

  • Communication and Integrated Management

    Executive Summary In the report the merger project between HP and Compaq is discussed in the context of communication and integration management. The communication needs between the stakeholders of both companies is discussed. This shows the communication adopted by the management of both companies in informing the stakeholders about the merger. The merger applied the…

  • Effective Business Messages vs. Effective Communication

    Table of Contents Introduction Analyzing the Purpose Analyzing the Audience Conclusion Works Cited Introduction People are always faced with situations that may require that they convey a message to other parties. This may be done through verbal, written, or other non-verbal means. Irrespective of the method one may choose to apply, the most essential aspect…

  • Visual Communication Elements and Principles

    Elements of design are the tools used in creation of artwork to form a painting, drawing or art design. These elements are used with reference to the principles of designing to determine the success of artwork. The seven elements of design are line which is formed by linear inscription made using a pen, brush or…

  • Language and Communication for Business and Commerce

    Table of Contents Understanding Organizational Culture and Communication Components of Cultural Identity in Managing Company’s Employees References Communication in any organization is a very important aspect as it can make or break an organization. Companies generally do not have a public language (Lang, 2010). It is of great importance that when the hiring is taking…

  • Information Communications Technologies in the UK

    Table of Contents Introduction ICT in the UK: Public Services Labour and conservative ways to technology Comparison of other Government’s ICT with that of the UK Challenges of ICT Recommendations Conclusion References Introduction Information communications technology is a general term that explains more about the integration of management systems. These systems include: intelligence, telecommunications and…

  • Estee Lauder Companies in Dubai: Internal Communication

    Table of Contents Introduction Activity in the Breast Cancer Awareness Campaign Estee Lauder Companies’ Past Communications Estee Lauder Companies’ Current Communications Methodology Internal Communications Results and Analysis Recommendations Introduction The first Breast Cancer Awareness (BCA) Campaign was initiated in 1992 by Mrs. Evelyn Lauder. With the focus on the BCA Campaign activities, Mrs. Lauder shared…

  • Importance of Stereotypes in Communication

    Communication between people may be predetermined by a variety of means, and the role of stereotypes is crucial indeed. People are eager to use their prior knowledge about different ethnic groups to be ready for communicating, still, the impact of stereotypes cannot be pure negative or pure positive, and this is why it is always…