Category: Communication

Abstract Wheat Fillets Limited manufactures wheat products for human consumption. This comprehensive marketing plan covers market segmentation and various properly researched marketing strategies this company intends to employ in order to cut a niche in food and beverages market in Australia especially in Queensland. As the first market player to introduce natural wheat fillets in…

The article “Organizational Communication and Conflict Management” by Kenan Spaho explains the importance of internal and external communication in an organization. Lack of proper interaction or communication affects performance. The author goes further to explore the relevance of conflicts in an organization. During communications, people’s opinions tend to differ. The situation calls for new ideas…

Nowadays, the variety of profession is impressive indeed. People are eager to develop relations on different levels and improve their cooperation as frequent as possible. Virtual teams are one of the organizations which aim at improving communication and representing “a growing response to the need for high-quality, low-cost, rapid solutions to complex organizational problems” (Furst…

Table of Contents The selected marketplace-United Arab Emirates Communication strategies The international marketing mix John Lewis should pursue Media plan Reflection- strengths and weaknesses of media and communication strategies Operations and cost incurred Creativity application and appeal Conclusions References Appendices The ability of an organization to generate and maintain market competitiveness forms one of the…

Table of Contents Introduction Problem Statement Effective Approaches Lessons to Learn Conclusion References Introduction In any company, effective communication is very important because it ensures smooth running of the day to day affairs. Transmission of positive information is majorly not an issue because people are always receptive of good message, and the channels of communication…

Communication is an exceptionally crucial thing in the well-being of any kind of creature. One can be tempted to believe that even animals have their own ways of passing information. Since humans are social, every individual at some point has needs they cannot satisfy on their own. This calls for effective communication. Achieving effective communication…

According to human resource management experts, communication gap refers to the condition in which poor communication hinders work efficiency and relations within an organization (Caputo & Palosaari, 2003). Communication gaps result from misinterpretations, one-way communications, late communications, or poorly worded communications. In our everyday lives, there are several instances where the lack of effective communication…

Introduction This paper shall discuss the importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and promotion as well as the challenges faced when doing online marketing. Importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and…

The level of competition has increased in the business world making customer satisfaction an important process in the quest for financial growth within a company. As the author puts it, customer satisfaction is the driving force behind the strategic actions taken by several companies. The author also indicates that companies are under pressure to deal…

Communication is a prerequisite for organizational success. If communication in an organization has mistakes, the organization could suffer substantial losses due to wastage of valuable resources such as time, goodwill, employee efforts etcetera. Business communication is among the most dynamic forms of communication due to the mere fact that businesses are aimed at profit maximization,…