Category: Communication

Communications research is a field that every successful organization should invest in, if it is interested in the maximization of service production and guaranteeing consumer satisfaction. The claim comes in because it equips an organization to deal with its research questions concerning issues such as usage, branding, advertising, new product introduction, and pricing among others.…

Table of Contents Introduction Views on the Proposal Major Concerns Questions Raised Conclusion Works Cited Introduction Information Technology (IT) is an important element of management in many companies (Luftman 17). There are many components of organizational strategy. Aligning IT with a company’s business strategy is one of the most important of these components. Such alignments…

In any organisation, communication is essential to operation of a business. In this essence, communication involves the process of relaying information effectively to a predetermined recipient. When communicating, the parties play an alternate role of the recipient and the sender. For effective communication, the sender sends the information, while the recipient is obligated to give…

Effective communication is necessary for life in general but in the business environment, it is critical. In their careers, business professionals make frequent interactions with individuals of different cultural, religious, and racial orientations as they strive to push the company’s agenda forward. The professionals must deal with customers and clients who exhibit diverse viewpoints, levels…

Introduction Communication is a very essential tool to all human beings at all life levels. This is because it makes things happen through bringing about understanding among different individuals. Communication becomes even more important where a large group of people, for instance, in an organization are involved. Organizational communication is a crucial element that should…

Adoption of correct communication channels is of the factors that determine an organization’s success. This is because, depending on the communication channels adopted by an organization, the nature of outcomes varies hence, the need for managements to analyze any communication channel before its implementation or allowing it. In addition, it is important to note that,…

Table of Contents Connected Activities Scope Revenue Source Work Cited Connected Activities In order to ensure efficient communication SDARS has to connect three important components; the communication satellite, the uplinks and the downlinks that enable easy transmission. The communication satellites provides three orbits each covering an estimated distance from above the earth into the space…

DigiTex communication is a leading cable company in the communication industry. The core business of the firm includes provision of internet services and call services. It also manufactures and sales computer networking cables and equipment. The firm’s products are differentiated in the market by the fact that they are developed through the best technology. Thus…

Abstract Heuristics are strategies that people use in making decisions thus coming up with appropriate solutions to existing problems. The assurance that these strategies eventually lead to the right solutions is elusive. This paper concentrates on decision making heuristics such as representativeness, availability and anchoring. These heuristics are used together with effective communication strategies in…

Table of Contents Introduction Market Analysis Marketing Communication Plan Marketing Communication Strategies Conclusion Works Cited Introduction Marketing communication entails pushing products and services to customers and the customers’ response towards these products and services. It involves many elements such as advertising, publicity, sales promotion, and direct marketing. Marketing communication appears mostly in form of promotions…