Category: Communication

  • Organizational Communication and Restructuring

    Kentucky Harvest needs to improve its internal processes to ensure senior managers do not misuse their authority. The firm needs strong human resource policies that prevent ethical malpractices done by senior managers. All workers need to be encouraged to report incompetent senior employees to the board to ensure speedy action is taken against employees who…

  • Communications in Management: Information Campaign and Managerial Engagement

    Table of Contents Introduction to the Problem Pros of Information Campaigns and Management Engagement Cons of Information Campaigns and Management Engagement Conclusion and Recommendations Reference List Introduction to the Problem One of the most beneficial sets of information received by managers comes from employees by means of individual reports on the errors occurring in the…

  • Integrated Marketing Communication Plan: Billabong Company

    Table of Contents Executive Summary Campaign Evaluation References Executive Summary This Plan details the promotion and marketing strategies to be used by Billabong Company which is a market leader in the sale of garments to surfers. Despite its immense success, the company sales have been declining due to increased competition and the perception that the…

  • Marketing Communication Plan for Pebble Beach, UK

    Table of Contents Pebble Beach Performances Trends Marketing Performance Marketplace and Competition SWOT Analysis PEST Analysis Reference List The situation analysis for Pebble Beach, UK, includes such areas for the analysis as the company’s performance with the focus on sales, market share, and profitability; marketing trends; marketing performance; marketplace and competition; SWOT analysis; and PEST…

  • Marketing Communication Plan: Mobile Native APP

    Table of Contents Integration and Innovation Budget Reference List Integration and Innovation Advertisement and social media Advertisements are very manipulative and use tactics that directly and involuntarily appeal to the mind of the target person. Despite ignorance of the same and disbelief in their effects, advertisements remain complex and significant in choice of products owned…

  • Apple and Dell Integrated Marketing Communication Mix

    Table of Contents Introduction Dell Manufacturers IMC Apple Inc. Conclusion Reference List Introduction Integrated Marketing Communication Mix (IMC) is considered as one of the major aspects of communication development over the last two decades. Since its inception, majority of the organizations have considered the technology to be source of key competitive advantages within marketing. The…

  • How Communication Affects the Workplace

    Table of Contents Introduction Communication in the Workplace The Communication Model Effects of Good Communication in the Workplace Poor Workplace Communication and Their Effects Improving Workplace Communication Conclusion Works Cited Introduction Communication is arguably the corner stone on which any successful relationship, be it business or personal, is built. The importance of effective communication has…

  • Marketing Communication Plan for Pebble Beach, UK

    Table of Contents Pebble Beach Performances Trends Marketing Performance Marketplace and Competition SWOT Analysis PEST Analysis Reference List The situation analysis for Pebble Beach, UK, includes such areas for the analysis as the company’s performance with the focus on sales, market share, and profitability; marketing trends; marketing performance; marketplace and competition; SWOT analysis; and PEST…

  • Marketing Communication Plan: Mobile Native APP

    Table of Contents Integration and Innovation Budget Reference List Integration and Innovation Advertisement and social media Advertisements are very manipulative and use tactics that directly and involuntarily appeal to the mind of the target person. Despite ignorance of the same and disbelief in their effects, advertisements remain complex and significant in choice of products owned…

  • Engineering Communications: Eurotunnel Construction

    Table of Contents Introduction Brief history Structure of Eurotunnel Running tunnels and caverns UK cut-and-cover Folkestone terminal Public Transportation Reference Introduction Eurotunnel has other many names which are Channel Tunnel and Channel. The name Eurotunnel came from the company which controls it and who won the tender. This is a 50.450 km rail that connects…