Category: Market Research

Table of Contents Introduction Deductive/ inductive controversy Examples of Deductive/ inductive controversy Conclusion Reference List Introduction Market research is categorized into two distinct models, which are the bottom-up approach/ inductive model and the top-down approach/ the deductive model. The main difference between the two models is that deductive research, which is knowledge-driven, operates from a…

Market research is one of the varieties of marketing research that studies all aspects of customers’ preferences and needs. The purpose of market research is to gather information and design an analytical basis for making market decisions, thereby reducing the level of uncertainty associated with them (Bont & Hamersveld, 2007). The result of market research…

Market research study is considered to be an important element in the process of the new product introduction. The marketing research is a complex study covering a lot of steps and methods of the particular marketplace. The seminars carried out managed to disclose all the necessary strategies of the marketing evaluation and perfect research fulfillment.…

The General Nutrition Center is the best place to be for everyone who wants nutritional supplements and body exercise. The center has qualified staff. The center provides its clients with a gym for exercises and bodybuilding. It also provides nutritional supplements. Even after showing interest in clients and providing high-quality service, GNC clientele has been…

Table of Contents The Market Research Data Base Market Research Information It’s Your Call – Where Are You Going to Look When You Need Information? Conclusion References Comp Tech is a US-based company that operates in the IT industry. The company was founded ten years ago, and currently, it is headquartered in San Jose, California…

Introduction American Express, a global banking and financial organization, is well established in credit card business in Malaysia, with its HQ in Kuala Lumpur and 4 Branches at Penang, Johor, Sabah and Sarawak. Operating in the country for the past 20 years, it has become market leader in the charge card segment and has been…

Table of Contents Introduction Groupon’s Marketing Mix Benefit Reaped in Market Research Process from Employing Groupon Groupon’s Utilization of Market Segmentation Conclusion Introduction Groupon is an Internet firm that provides marketing services in the form of direct mail and coupons. The company targets businesses that have coupon users, and has recently expanded to cater for…

Table of Contents Industry Description of Target Customers Company Advantages Regulations Works Cited Industry There are more than 5,000 animal shelters in the US. Pet owners obtain 23% of dogs and 31% of cats through shelters (ASPCA). These statistics show that shelters play a significant role in finding animals their homes. Fluffy is a web-based…

Executive Summary A research is carried out in this report whether entry into Eastern Europe is a viable proposition or not. In this report, we have targeted Ukraine for our research with detailed background of the country and market analysis. We have gathered information through secondary resources regarding the existing watch and clock industry in…

Table of Contents Introduction The Company The Market Research Data Base A Better Site for Marketing Research Information about the Company Fact-Checking the Accuracy of the Site Reputation References Introduction The purpose of this assignment is to compare market research tools. Companies can conduct marketing research in many ways, and different tools are currently available…