Category: Pepsi

Pepsi is an international brand in the field of soft drinks. This company is familiar to every country as the international marketing is highly developed. To consider the external opportunities and threats of this company, the general environment, industry environment, and the firm’s strategic group should be considered along with SWOT analysis to determine this…

Pepsi’s advertising campaign for its Mountain Dew is directed at the right market segment. The company uses new campaigns in order to attract new consumers. Most of the targeted consumers include young African Americans and Latinos (Stanford, 2012). Pepsi Company appears to attract more consumers in Dakota and Nebraska. The product’s advertising campaign does not…

Pepsi’s advertising campaign for its Mountain Dew is directed at the right market segment. The company uses new campaigns in order to attract new consumers. Most of the targeted consumers include young African Americans and Latinos (Stanford, 2012). Pepsi Company appears to attract more consumers in Dakota and Nebraska. The product’s advertising campaign does not…

Table of Contents Introduction New Pepsi Cola Owners Strategies used by the company Success with consumers Consistency of change Conclusion References Introduction Pepsi Cola was first made by a pharmacist known as Caleb Bradham, and like other pharmacists during this time Caleb established a soda fountain in his drug store. His most favourite beverage was…

Table of Contents How can Pepsi target different demographic generations in the US? Taking advantage of demographic information in marketing References How can Pepsi target different demographic generations in the US? Depression Generation Depression Generation refers to American individuals born between 1930 and 1945. Currently, these individuals are aged between 68 and 83 years. They…

The Coca-Cola Company is considered one of the largest companies in the world. Apparently, the company specializes in manufacturing of non-alcoholic drinks. The company has five top soft drinks brands- Coca-Cola, Fanta, and Sprite, Diet Coke, and Minute Maid drinks (Dhar, Chavas, Cotterill & Gould, 2005). Over the years, the Coca-Cola Company has attracted a…

Coke and Pepsi have remained the leading marketers of carbonated drinks. The firms have been using powerful corporate strategies to emerge successfully. Coke’s intensive strategies focus on new markets and product developments. For instance, the company has been redesigning its products to address the health needs of many customers. The same strategy has also been…

Enrico is contemplating changes that would have a wrenching impact on the Pepsi organization. What specific problems is he trying to solve? Don’t simply recite symptoms; dig down and identify the root economic issues Roger Enrico, President, and CEO of Pepsi Cola are concerned about the following three problems in the company. Whether the conflict…

Table of Contents Company specifics Benefits of competition Future Changes References Company specifics There has been a long standing tradition in how Coca Cola and Pepsi are made. Each one is a unique brand that has its “know how”. There are several differences in the corporate cultures of each organization. Coke is made out to…

Pepsico contributed a larger proportion of gross revenues, however, Frito Lay had higher operating income than Pepsico, indicating that the profit margins were higher on Frito Lay. Therefore, on a free cash flow basis, it is Frito Lay product lines that currently contribute the highest returns. The four segments however display very different characteristics. Frito…