Category: Pharmacy
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Position of Marketing Director in Pharmaceutical Company
Staffing is one of the most important requirements for any organization’s growth. It determines the direction the organization is taking. If the group makes the right decision on this matter, it makes considerable developments. In a challenging environment, the Pharmaceutical Company seeks to fill the position of the Director of Marketing from the three shortlisted…
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Pharmaceutical Companies’ Digital Marketing Issues
Table of Contents Introduction Literature Review: Essential Concerns for Pharmaceutical Companies at Present Methodology Analysis Discussion Conclusion Recommendations Reference List Introduction Problem Pharmaceutical companies have experienced impressive growth with the enhancement of technological development and the introduction of new opportunities for carrying out research, enhancing the quality of the end product, and delivering products to…
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Pharmacy Private Label Products Pricing Strategy
In order to encourage customers to purchase the private-label products, CVS employs a series of marketing techniques. Thus, for instance, the company sees to the fact that the labels of their products are partially similar to those of the branded offers (see Fig.1). Kumar and Steenkamp (2007) name this method “a copy-cat approach” (33). Fig.…
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Pharmaceutical Industry: Trends, Recalls and Returns
Table of Contents Introduction Trends and Opportunities Returns in pharmaceutical industries Recalls in pharmaceutical industries References Introduction Pharmaceutical industries are some of the many companies that work under the influence of reverse logistics. Consequently, they are faced with issues that are narrowed down to these logistics during their daily operations. Reverse logistics are involved with…
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Pfizer Pharmaceutical Company Diversification Strategy
Table of Contents Introduction Balance Sheet – 4/4/2010 Exchange Rate Definition Exchange Rate Implications Exchange rate Conclusions and recommendations Reference List Introduction Pfizer Inc is a New York based pharmaceutical company. The company is the largest research based pharmaceutical group in sales around the world. It should be known that the company is the world’s…
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Ginger Graham’s Tenure at Amylin Pharmaceuticals
Table of Contents Ginger Graham’s Personality, Values, and Attitudes Ginger Graham’s Emotional Intelligence Description of Amylin’s Culture Source of Culture, and Motives behind its Cultivation in a Time of Major Change Ginger Graham’s Personality, Values, and Attitudes Ginger Graham appears to be a personable and very empathetic person. The fact that employees find her approachable…
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Pharmaceutical and Nutritional Marketing Trends
Table of Contents Introduction Survey Analysis Analytic Solution 1 Analytic Solution 2 Conclusion – Recommendations Works Cited Introduction Entering a new market is a challenge that requires thorough analysis. The given situation portrays the emergence of the new segments in the pharmaceutical, personal care, and nutritional industries – cosmeceuticals, nutricosmetics, and nutraceuticals. These sectors are…
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Al Hayat Pharmaceutical and Tamweel Companies Strategies Comparison
Table of Contents Introduction Implementation Strategies of AL-Hayat and Tamweel Companies Differences in Soft and Hard Aspects of TQM implementation Reference Introduction As a holding company, Al-Hayat Pharmaceuticals consists of many health care facilities which operate in more than 10 regions of UAE. It is one of the largest companies in healthcare business and pharmaceuticals.…
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Watson Pharmaceutical: Quality Management and Productivity
Table of Contents Introduction Chart Impact on customers Strategic plan Quality tool application Value of the implementation Relevance to a process improvement project Conclusion References Introduction Watson Pharmaceutical is one is a foremost pharmaceutical sphere company that expands, produces, markets, and allocates brand and generic pharmaceutical productions. With one of the widest product contributions in…
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Idenix Pharmaceuticals Company’s Strategic Plan
Table of Contents Introduction The Main Part Conclusion References Introduction The development of strategy of the organization requires planning. The aim of this paper is to explain the choice of the organization for strategic plan as well as to describe its core activities, mission, and objectives. The Idenix Pharmaceuticals is chosen for the purpose of…