Category: Relationship

Table of Contents Introduction Strategic Marketing Principles Cooperative spirit Selectivity and Concentration Principle of customer value The principle of differential advantage The principle of integration Conclusion References Introduction Marketing is primarily aimed at identifying and meeting customer preferences to and retain them (Coxhead Et al, 2005, p v). Consumer education has increased and they are…

Table of Contents Introduction Case Study: Carlton Hotel Saudi Arabia The Service Marketing Used By Carlton Hotel Application Of Customer Relationship Management Conclusion Works Cited Introduction Any company relies on its customers to generate revenue. It is therefore very important to establish a strong working relationship with them. In the hotel industry for example, the…

Table of Contents Introduction Review of Related Literature Methodology Reliability and Validity List of References Footnotes Introduction Research Purpose In the 21st century, one of the recurring debates in the business field concerns the fundamental role played by employees in enabling organizations to accomplish their set objectives, including maintaining competitive advantage in the marketplace (Hakes,…

With scholars contributing volumes of literature on the topic of corporate social performance, the relationship posted between corporate social performance (CSP) and corporate financial performance (CFP) has been known to differ greatly. The differences have resulted to confusion in the process of identifying the contributions of CSP in determining the CFP. The differences between the…

Table of Contents Introduction Strategic Marketing Principles Cooperative spirit Selectivity and Concentration Principle of customer value The principle of differential advantage The principle of integration Conclusion References Introduction Marketing is primarily aimed at identifying and meeting customer preferences to and retain them (Coxhead Et al, 2005, p v). Consumer education has increased and they are…

The dichotomy of politics and leisure is a type of relationship the importance of which cannot be underestimated. These two spheres influence each other in a significant way in order to construct the ideal system of controlled and, at the same time, free society. There is no unique and universal definition nor for the term…

Table of Contents An overview of e-CRM system Levels of e-CRM Benefits of an e-CRM system to Our Town Photography Gallery E-CRM dimensions Specific data that would be stored in e-CRM system Widely embraced E-CRM systems The recommended E-CRM system References An overview of e-CRM system When seeking for novel business growth opportunities like the…

Proper interpersonal relationship is an essential provision within international corporations. Additionally, the aspects of diversity must be considered within organizations in order to enhance competitiveness, distinctiveness, prosperity, and uphold meaningful competitive advantages. A marketing campaign (organized by a global U.S. Corporation) meant to recruit team members in Greece, Singapore, Germany, and Iran must consider the…

Table of Contents Introduction Supply chain strategies The Human Factor in Supply Chain Management References Introduction Supply chain management refers to various stages involved between acquisition of raw materials and availing a finished product to a consumer. It involves different players including suppliers, manufacturers, wholesalers, retailers and consumers. Supply chain management involves administering of resources,…

Table of Contents Introduction Public Relations Public Relations Theories Effects of technological advancement on public relations Relationship Marketing 2008 Beijing Olympics Conclusion Reference List Introduction Forces defining business practices in the world have undergone drastic changes in the recent past. One of the factors behind this dynamism is the change in the means of communication,…