Category: Relationship

A relationship refers to a connection between two or more things. In this context, the “things” refer to both the consumers and the products that they consume. There exists a relationship between product brands and consumers. This analogy is arrived at after close scrutiny of consumer behavior and shopping patterns (Fournier, 1998). Relationships come with…

Customer relationship management has gained a lot of popularity over the recent years. According to Hutt and Speh (2013, p. 92), the world is increasingly getting competitive. Firms currently find themselves fighting for the market with various other firms in the industry. Optus finds itself in this situation in this market. Optus is an Australian…

In business, marketing refers to the process of linking buyers with sellers. It is a medium through which sellers inform their buyers about the available products. There are mainly two types of marketing namely traditional and relationship marketing. The choice of marketing for an organization depends on various factors such as the size of the…

Table of Contents Historical Perspective Why Monopoly? Effects of Monopoly on Consumers Conclusion Works Cited It is only a question of time before Americans can use driverless cars, making the automobiles of today a thing of the past. The advent of autonomous technology will be of great benefit to society by decreasing the number of…

Heimer, Perrow, Reskin, and Williamson present four critical sociological arguments that represent the current organizational setup. Each of these scholars presents a counter argument to a known claim by offering logical explanations. The readings present the sociology and the economic aspects of the organization. The social aspect of a firm has a significant impact on…

Two strands of theories on the relationship between business ownership and the firm’s cost of debt. The first one includes the theories of agency cost and moral hazard. Debtholders predict that government ownership leads to higher risk-taking. The agency cost theory maintains that bureaucrats or managers who control government-owned organizations have no direct ownership of…

Table of Contents Introduction Company Overview Discussion Conclusion References Introduction Founded in 2004, Yelp is a multinational corporation based in San Francisco, California that focuses on providing information on local businesses to its customers by developing, hosting as well as marketing Yelp.com and a Yelp mobile app. Being a watchdog group, Yelp publishes crowd-sourced reviews…

Table of Contents EI and Motivation EI and Social Skills and Decision-Making Effective Teams Reward Systems Executive Summary References EI and Motivation Successful and reciprocal communication in the organizational setting is the key to building a robust environment for increased performance and employee engagement. For this reason, the notion of emotional intelligence (EI) has recently…

Table of Contents Sources of Power A Recent Crisis References Sources of Power The Model of Relational Power is one of the three frameworks from which workplace relationships can be approached and analyzed, the positional and the expertise ones being the remaining two. Promoting unity and cooperation among staff members, the identified framework can be…

This article is an organizational study of Starbucks based on Burke-Litwin’s model of organizational design and change. In this article, we just try to ascertain the transactional variables that act as throughputs. Here we will conduct a diagnostic study in Starbuck to find the transactional variable and establish the degree of fitment between the different…