Category: Relationship

  • Data Mining and Customer Relationship Management

    Most marketing executives, along with advertising practitioners, understand the intrinsic value of collecting customer-related information, but also comprehend the challenges involved in leveraging this knowledge to generate intelligent, proactive conduits that could be used to add value to the customer as well as the organization. This is where the interplay between customer relationship management and…

  • Londa Hotel Customer Relationship Management

    Table of Contents Introduction Customer Service Plan Factors to Consider When Managing Customers Approach clients from a personalized perspective Principles of Excellent Customer Service Conclusion List of References Appendix Introduction The hospitality industry in Cyprus has grown over the years due to the increasing number of tourists who come to the country regularly. Many hotels…

  • Walmart, Amazon and Dunkin’ Donuts Customer Relationship

    Table of Contents Wal-Mart Amazon Dunkin’ Donuts Comparing and Contrasting the Three Companies: Best Practices Works Cited The relationships developed by businesspeople and their customers determine the success of different companies. Many companies that embrace the power of Customer Relationships (CRs) emerge successful. The decision “to use various Customer Relationship Management (CRM) programs has made…

  • The Apple-Microsoft Companies Relationship

    Microsoft and Apple are among the household names in the world of Information Technology (IT). These companies have enjoyed a healthy relationship initially, and as such shared technological ideas of mutual benefit. However, in the late 1980s their relations strained, culminating into a legal battle. Importantly, it is hard to mention Apple without recognizing its…

  • Chinese Relationships With Foreign Business Partners

    Table of Contents Introduction Main text Conclusion References Introduction China emerges as a modern-day global economic superpower, the 5,000-year-old culture, and traditions that Chinese people are still practicing today could be one of its barriers to a smooth and effective business relationship with the Westerners. The rich ancient legacy of the great dynasties of the…

  • Vodafone, Lush and American Express Customer Relationship

    In the world of nowadays the most successful businesses are built on the excellent relationship with the customers. Client oriented businesses prove to be the most popular and the strongest competitors in their markets. The biggest and most renowned business awards of Europe, America and Australia consider the companies’ customer focus as one of the…

  • Data Mining and Customer Relationship Management

    Most marketing executives, along with advertising practitioners, understand the intrinsic value of collecting customer-related information, but also comprehend the challenges involved in leveraging this knowledge to generate intelligent, proactive conduits that could be used to add value to the customer as well as the organization. This is where the interplay between customer relationship management and…

  • Relationship Marketing: Application to Thermal Spas

    Table of Contents Introduction Methodology Results Conclusion Article titled “The Determinants of Relationship Marketing: an Application to Thermal Spas” by Joaquim Antunes covers the study centered on the analysis of the different roles performed by the determinants of relationship marketing and the environmental factors in satisfaction and customer loyalty. The study was carried out with…

  • Human and Business Relationship Challenges

    Table of Contents Suitable Negotiation Concepts and Tactics for My Personality and Style My Future Approach towards Negotiation References Challenges and differences characterize both human and business relationships. When such differences emerge, the chances are high that the affected parties might find it hard to pursue their common objectives or goals (Adabi, Movaghar, Rahmani, &…

  • Process Consultation in Building Relationships

    Introduction Process Consultation (PC) is an organization development strategy that aims at building relationships. It supports clients by increasing awareness and understanding to empower them to apply skills to improve their performance (Cummings & Worley, 2009). PC ensures that the people receiving the help own their weaknesses or problems, gain knowledge, skills, and expertise to…