Category: Retailing

Table of Contents Introduction Direct competitors The retailer’s strategy Target market and positioning Threats in the environment that may adversely affect its performance Conclusion Works Cited Introduction Best Buy is an international retailer dealing in electronics, computer products and mobile phone products. It also sells entertainment software, appliances and associated services. The company mainly conducts…

Introduction Marketing and its underlying thoughts and principles have evolved over the years. The evolution over the past few decades has widened the scope of this field. Such areas as business-to-business marketing, relationship marketing, and services marketing have become common in this field. Service marketing constitutes a major sub-discipline in this field. Contrary to the…

Table of Contents Introduction Background Generic marketing strategy Segmentation strategy Recommendation and implementation Conclusion References Introduction A market strategy in allows an organization to focus its resources to the most profitable of opportunities with the objective of maintaining and increasing sales and gain a competitive edge as against other similar or alternative competitor organizations. They…

Retail business enterprises form major and imperative drivers of economies. In countries where unemployment ratio is high, retail markets act as job creators to the unemployed. As population of countries enlarges, the consumption rate is also increased leading to thrived business opportunities. In tandem with the increasing population demand, retail markets should be developed to…

Table of Contents History of Oil Industry History of ExxonMobil Company Current Status Macroeconomic Indicators Macroeconomic Indicators and the Company Data Indicators Data Analysis Future Opportunities and Challenges References History of Oil Industry The oil industry started over 500 years ago and oil seeping up through the ground was mostly applied in waterproofing ships, medicine,…

E-tailing is the use of an electronic medium like the internet to sell retail goods and services. This method has improved the commercial industry as the goods are sold at minimal costs because the channels involved in the marketing process are minimized. Its growth has fastened the shopping and personalization behavior of the consumers. This…

Table of Contents Introduction E-retailing as a subset of e-commerce Reasons for the development of e-retail consumption Conclusion Works Cited Introduction The world economy has been increasingly characterized by an increase in trade and consumption aspects. People shop for different goods and services that are sold or retailed by different traders. With the coming of…

Table of Contents Introduction: Type and category of retail channel Reason for choosing the channel Background of the chosen channel Conclusion Works Cited Introduction: Type and category of retail channel Hennes and Mauritz (H&M) retail store deals with men, women, and children’s clothing. The company specializes in designing, manufacturing, and selling of all types of…

Table of Contents Ways of using Data Mining Affinity/ Basket Analysis Merchandise Planning Customer loyalty Marketing Programs Based on Data Mining Other Marketing Programs from the Database References Hickory Outdoor is a famous retail store. Its main specialties are camping, hunting, fishing, and other outdoor equipment. The company also specialises in supplies. This also includes…

Table of Contents Introduction History of NWRS Merchants and Retail Directors at NWRS Merchandising Organization and Incentives NWRS versus other Fashion Stores Conclusion Works Cited Introduction Nine West Retail Stores (NRWS) is an example of a well-organized and well-managed store that has experienced continuous growth since its inception. A retail store that started off as…