Category: Retailing

  • The Use of Online Advertising and Online Retailing

    Table of Contents Effectiveness of online marketing Online distribution Free shipping and coupons References Effectiveness of online marketing Risk investment and low advertising costs are the main reasons why firms engage in online marketing. The sole purpose for starting and running any business venture is to reap decent returns on investment. Besides, businesses also target…

  • Marketing: Retail Advertising and Celebrity Endorsement

    Table of Contents Introduction Decoding a message Examples of the best fit of the brand endorser and product and its implications Pros and cons of celebrity endorsements Conclusions Reference List Introduction The primary objective of marketing is to reach the target market and earns a maximum profit. However, it is not that easy to influence…

  • Wanamaker’s Store: Retail Reinvention Project

    Table of Contents Introduction Customer analysis Business life Bibliography Introduction This was a clothes store. It specialized in retailing women’s designer clothes and perfumes together with other women’s accessories such as jewelry and shoes. I t was located in Pennsylvania and was the first department store in the region. It was in operation for a…

  • Spatial Strategies for Auto-Parts Retail Network

    The author of this article looks into demand and delivery services in an auto-part retail store, and how they relate to the amount of revenue gained by the store. Furthermore, the author looks into factors relating to supply and demand and how they can be worked out to increase the revenue of the store without…

  • Optimum Nutrition Product: E-Retailing Plan

    Table of Contents Overview Brand, Product And Service Offering Competitors Market Segmentation Executive Programs/ceo Situational Analysis Positioning Strategies Evaluation And Control References Overview Supplements are a very big factor when working towards health and fitness goals. Supplements allow for the body to recover to its maximum potential. Unfortunately in our everyday foods we do not…

  • Finances of Pearl Retail Website in Switzerland

    Table of Contents Executive Summary Main Report Critical Reflection Reference List Executive Summary This work aims to comprehensively analyze Felix’s business idea to open an online pearl retail website in Switzerland. A detailed consideration of the aspects of purchases, expenses, and income for various periods makes it possible to use different financial instruments that show…

  • Book Retail Industry: Buyer Power Then and Now

    Over the past 20 years, the book retail industry has undergone seismic transformations, repercussions reverberating through the organization and distribution of book products. These transformations are characterized by the increased digitalization of retail stores, allowing the customers to buy products entirely online, without leaving home, which Amazon initiated by opening their online bookstore in 1995.…

  • Australian & Singapore Retail Industries Comparison

    The global economy slowed down in the year 2011 in a number of leading economies in the world. The Euro crisis that hit the continent brought about negative effects in the financial market. As a result, most of the countries considered tightening their tax regimes in order to raise adequate taxes to run the huge…

  • Anthropologie in Thailand’s Retail Industry

    Table of Contents Introduction Overview of Data Thailand customers Summary of findings Limitations of the Findings Conclusion Introduction Market expansion is a common phenomenon in the business environment especially with multinational organizations. The increased competition and the desire to expand into external markets have made many businesses in the work place to go global. Consequently…

  • Logistics in E-Retailing Industry

    Is the forecast of the e-retail market too realistic and Main barrier in developing home delivery channel? The e-retailing industry has experienced tremendous growth rates over the years. The e-retail market constitutes of business to customer (B2C) where business sell their products and services via online web services. The e-retailing business is viewed to have…