Category: Retailing

Omnichannel is one of the most successful strategies of luxury brands, and not only because the Internet traffic on the brands’ websites significantly exceeds customers’ visits to offline locations. While traditional mono-brand stores also serve as the primary channels for selling luxury goods, their market share declines (Bell et al., 2018). Although the trends indicate…

Table of Contents Long-Term Mission and Vision Statement The Existing External Opportunities The Internal Strengths Strategy for My Life Failures from the Past and Strategy for Future Entrepreneurial Ethics, Personal “Board of Directors,” and Six-Word Summary Reference Long-Term Mission and Vision Statement The Gifted Legit Wear is a retail store specializing in selling legitimate good…

Table of Contents Introduction Brazil: The Retail Textile Industry Opportunity-Risk Matrix Market-Penetration Grid 1 References Introduction In Argentina, the environment for doing business for the textile industry is favorable which can be seen from the information provided below. Since 2002, the textile sector has demonstrated considerable growth. In 2004, the annual growth was 75 percent…

Gone are the days when consumer needs to visit hyper markets and stores in order to make purchasing of groceries and other stuff. Now with the penetration of internet throughout the societies in the world, e-commerce has taken place of conventional business methods. E-commerce is the name given to business conducted by using internet. E-retailing…

Table of Contents Introduction Management Approaches Recommendations Conclusion References Introduction The scenario describes how management harms employee job satisfaction. Managers use traditional approaches to the distribution of tasks in the company. New hires require managers to allocate better tasks based on their skills and abilities (Antonakis & Day, 2018). There is a constant decline in…

Taking into account that our store has been in operation for some time, it is logical to consider the next step, which is expansion. Any profit-making entity is established with the sole objective of growth and, thus, a plan to expand its operations and services is vital if the firm is to achieve its objectives.…

Taking into account that our store has been in operation for some time, it is logical to consider the next step, which is expansion. Any profit-making entity is established with the sole objective of growth and, thus, a plan to expand its operations and services is vital if the firm is to achieve its objectives.…

Introduction Retailers across the globe and in the UK, in particular, are searching for strategies that will help them achieve a competitive advantage and attract a more significant number of customers interested in their products. A new marketing strategy can help H&M achieve this goal despite the challenges of the current retailer environment in the…

The emergence of E-commerce has profoundly influenced customers’ shopping habits in behaviors. While online shopping has plenty of benefits for the customer, it has also become potentially detrimental to offline retail stores, causing a phenomenon called showrooming. According to Greene (2012), showrooming is defined as a practice in which consumers visit a store to inspect…

Table of Contents Executive Summary History of Victoria’s Secret External Analysis of Competitiveness Internal Analysis of Strategy Internal Analysis of Productivity Recommendations Conclusion References Executive Summary Victoria’s Secret is a retailer that sells lingerie, women’s wear, and some beauty products. It is located in America and is the largest brand. It also has catalogs and…