Category: Zara

Zara as one of the world’s leaders of fast fashion makes use of its understanding of the QR strategy importance (Dutta, 2002). The phenomenon of short lifecycles influences the strategies implemented by fashion businesses considerably as the mood of the moment or the seasonal demand make companies think fast of what trends will dominate the…

Table of Contents How Zara used corporate business and functional strategies Two competitors McKinsey’s 7 model Zara’s approach to market selection How Zara used corporate business and functional strategies Zara is a strong player in the fashion industry because of its value chain, internationalisation, and operational strategies. When a company is selecting a supply chain…

Table of Contents Step 1: Design Step 2: Manufacturing and Supply Step 3: Logistics and Distribution Step 4: Stores References Zara, a fast-fashion clothing retailer, owned by the Spanish company Inditex, can be considered a highly successful brand. In regard to corporate social responsibility (CSR), Zara puts a significant effort into developing as a responsible…

Table of Contents Aspects of Strategic Management Competitive Advantage Works Cited Aspects of Strategic Management One of the major peculiarities of Zara’s strategic management is its focus on innovation. The founder of the company, Amancio Ortega, opened a clothing store that provided a product that was new and innovative for the fashion industry. The new…

How Zara used corporate, business and functional strategies to improve its competitive position within the industry Zara gained competitive advantage in a highly competitive and evolving fashion retail industry through a quick time production cycle. This allows Zara to differentiate its products from the other competitors and cater to a wider preference of the customers.…

Operations management relates to all processes that take place in an organization. These processes include management of purchases, inventory, logistics and human resources. Emphasis is placed on effectiveness and efficiency of these processes (Jones & Robinson 2012, pp. 3). Successful operations management result into efficiency and effectiveness of the overall strategy of an organization. Successful…

Table of Contents Distribution Strategy Promotion Strategy References Distribution Strategy Logistics Logistics entails the free circulation of commodities from production units to target customers for total satisfaction. It incorporates the integration of information, movement of goods, stocking, storage, casing, and safety (Gelder & Woodcock, 2003). Zara possesses lucrative logistics that commits fully to the customer’s…

Table of Contents Introduction SWOT Analysis and Intensive Strategies for Zara Conclusion References Introduction Zara is one of the companies owned by the Inditex Group, a large apparel retailer working worldwide. Zara is based in Arteixo (A Coruña) in Galicia, Spain, where the first Zara store was opened in 1975 (Wang, 2018). The company is…

The comparative analysis of the marketing strategies implemented by Zara and its competitor H&M allows indicating the existing deficits in the current marketing plan and providing the recommendations for the necessary improvements if any. Zara as a subsidiary of a parent company The Inditex Group was founded by Ortega Gaone, one of the richest men…

Table of Contents Proposal for Zara West Elm Proposal Marina Home Proposal Summary of Collaborations Proposal for Zara Zara Home was chosen as a store to exhibit the artworks of emerging UAE artists because the company produces designs of the Oriental style and will be interested in strengthening relationships with its GCC customers. Digital photography…